Tag Archives: Mercedes-Benz Group AG

Annals of Marketing – Mercedes and Disney+

Posted on 9 April 2025 by Ken Zino

Mercedes-Benz (MBGn.DE) said today that Disney+, the streaming service from The Walt Disney Company, is now available to Mercedes-Benz customers in the U.S. [footnote 1]. Disney+ will also be available in the new CLA, which arrives at U.S. dealerships later in 2025.

“We are excited to collaborate with Disney+ to bring a new level of entertainment to our customers. This integration reflects our commitment to enhancing the in-car experience and providing innovative solutions that align with our customers’ lifestyles. With Disney+ on board, every journey becomes an adventure,” said Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG. Continue reading →

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Pope Francis Gets Electric G-Class From Mercedes

Posted on 4 December 2024 by Ken Zino

Mercedes-Benz said that Ola Källenius and the team members gave a handmade unique vehicle based on the new electric G-Class to Pope Francis in the Vatican today. Mercedes-Benz has supplied cars to the Vatican for 94 years, and for the past 45 years, the Pope has been using the so-called “Popemobiles” based on the Mercedes-Benz G-Class.*

“With the new Popemobile, Pope Francis is the first pope to be travelling in a fully electric Mercedes-Benz when making public appearances. This is a special honor for our company, and I would like to thank His Holiness for his trust. With this Popemobile, we are also sending out a clear call for electromobility and decarbonization. Mercedes-Benz not only stands for the special and individual – but also for consistently creating the conditions for a net-carbon-neutral1 new car fleet in 2039,” said Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG. Continue reading →

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Germany Opens Anti-Union Investigation at Mercedes-Benz

Posted on 16 May 2024 by Ken Zino

Germany’s Federal Office for Economic Affairs and Export Control has opened a formal investigation about the alleged illegal anti-union conduct at the Mercedes-Benz plant in Vance, Alabama. The German Federal Office for Economic Affairs and Export Control was responding to UAW filed charges against Mercedes-Benz Group AG in early April for violating Germany’s new law on global supply chain practices. The powerful German automotive trade union IG Metall has thus far not publicly commented.

Voting is now underway at the Mercedes-Benz plant in Tuscaloosa, Alabama, where large majority of workers have come out in support of the union . The UAW says they have been subjected to a brutal, months-long campaign of illegal intimidation by management and outside anti-union consultants hired by the company. Continue reading →

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