Tag Archives: Michael Mauer

Annals of Marketing – Porsche Turbonite at Fashion Week

Posted on 9 September 2024 by Ken Zino

“Every designer and graphic artist knows the Pantone color cards. In the same way that the Porsche 911 is the archetype of all sports cars, for more than 60 years the US company’s color standard system has been the reference work for everyone that uses colors in design,” says Michael Mauer, Vice President Style Porsche. “We are proud to be the first outside brand represented in Pantone’s Fashion Color Trend Report. Turbonite is unique. An innovative, timeless, strong, but not loud color that gives our Turbo derivatives an unmistakable, self-assured look. Like all Porsche colors, the newly developed color shade was created over several years in a labor-intensive creative and development process,” Mauer claimed. Continue reading →

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First Look – Electric Porsche Vision 357 Speedster

Posted on 14 July 2023 by Ken Zino

The nod to the 356 is in passing since the all-electric Porsche Vision 357 Speedster is based on the 718 GT4 e-Performance. The electric motors and battery technology come from the Mission R and the chassis from the 718 GT4 Clubsport. Following its world premiere at the Goodwood Festival of Speed, the design study will be on display at this year’s Rennsport Reunion in the USA at the end of September. AutoInformed bets the production version will be announced at the Frankfurt Motor Show, now called IAA MOBILITY 2023, in Munich this September. Continue reading →

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