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Annals of Marketing – Manual Trans Return to Nissan Z
“We try to do something every year for the sports cars to keep them relevant and top-of-mind. We love working on these cars for our customers, and it’s a joy for us to continuously improve these things. We’ve been listening to our customers and talking to them. I think we’ve made a substantial improvement. The big thing everyone kept talking about is the desire for a manual transmission option for Z NISMO. It’s now here. Initially we didn’t launch with it because it’s a track-focused car,” said Paul Hawson, director of Advanced Product Planning & Strategy at Nissan North America. Continue reading →