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In Japan the Prius c comes in seven models with a price ranging from $21,750 to $34,500 for lavishing equipped models for handicapped people. Look for the Japanese-built Prius c in the U.S. to start somewhere under $20,000 with several more expensive option packages. AutoInformed is betting Toyota will continue to use aggressive ‘comeback pricing’ and incentives to regain market share lost post-tsunami and Thailand floods this year. With the introduction of the all-new reduced price Camry last October, Toyota has regained 2 percentage points of U.S. share in the last two months. Continue reading →