Tag Archives: u.s. luxury cars

Lincoln needs some sales successes and in the U.S – virtually its only outlet for this fading regional brand – where luxury car sales range from ~10-13% of the market annually. There’s an enormous opportunity now posed by Generation Y types, 80% of whom say they would consider a luxury car in the $30,000 range, which hasn’t escaped impending product actions at Lexus, Acura, BMW and Mercedes-Benz, among others. Continue reading →