Toyota Motor North America (TMNA. NYSE: TM, 7203T) today reported September 2025 U.S. sales of 185,748 vehicles, up 14.2% on a volume basis and up 9.5% on a daily selling rate (DSR) basis compared with September 2024. Sales of electrified vehicles for the month totaled 85,092 up 8.% on a volume basis and up 3.6% DSR, representing 45.8% of total sales volume.
“Strong customer demand continues across our entire lineup, and vehicles are selling as fast as we build them,” said Andrew Gilleland, senior vice president at Toyota Motor North America.
“As we gear up for the next-generation RAV4, the current model remains a customer favorite. Our multi-pathway powertrain strategy is also driving steady growth, with electrified vehicles nearing 50% of our sales,” said Gilleland.
Click to enlarge.
Toyota division posted September sales of 158,959 vehicles, up 13.4% on a volume basis and up 8.7% DSR. For Q3, Toyota division reported sales of 537,528 vehicles, up 16.4% in volume 14.9 % DSR.
Lexus division posted September sales of 26,789 vehicles, up 19.4 percent in volume basis, and 14.4% DSR. For Q#, Lexus division reported sales of 91,609, up 13.1 % in volume, 11.6% DSR.
TMNA Highlights
- September sales up 14.2%.
- September electrified vehicle sales of 85,092, up 8.1%; represents 45.8% of total sales volume.
- Third quarter sales up 15.9%.
- Third quarter electrified vehicle sales of 282,794, up 10.5% ; represents 44.9% of total sales volume.
- 30 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands.
- Among the lowest incentives among full-line manufacturers.
Toyota Division
- September sales up 13.4%.
- September electrified vehicle sales of 76,196, up 7.8%.
- Third quarter sales up 16.4%.
- Third quarter electrified vehicle sales of 251,821, up 10.8%
Lexus Division
- September sales up 19.4%.
- September electrified vehicle sales of 8,896, up 11.2%.
- Third quarter sales up 13.1%.
- Third quarter electrified vehicle sales of 30,973, up 8.6%.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Toyota Motor N.A. Posts Q3 Sales of 629,137
Toyota Motor North America (TMNA. NYSE: TM, 7203T) today reported September 2025 U.S. sales of 185,748 vehicles, up 14.2% on a volume basis and up 9.5% on a daily selling rate (DSR) basis compared with September 2024. Sales of electrified vehicles for the month totaled 85,092 up 8.% on a volume basis and up 3.6% DSR, representing 45.8% of total sales volume.
“Strong customer demand continues across our entire lineup, and vehicles are selling as fast as we build them,” said Andrew Gilleland, senior vice president at Toyota Motor North America.
“As we gear up for the next-generation RAV4, the current model remains a customer favorite. Our multi-pathway powertrain strategy is also driving steady growth, with electrified vehicles nearing 50% of our sales,” said Gilleland.
Click to enlarge.
Toyota division posted September sales of 158,959 vehicles, up 13.4% on a volume basis and up 8.7% DSR. For Q3, Toyota division reported sales of 537,528 vehicles, up 16.4% in volume 14.9 % DSR.
Lexus division posted September sales of 26,789 vehicles, up 19.4 percent in volume basis, and 14.4% DSR. For Q#, Lexus division reported sales of 91,609, up 13.1 % in volume, 11.6% DSR.
TMNA Highlights
Toyota Division
Lexus Division
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.