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Toyota Motor Corporation (NYSE: TM and 7203.T) said today that it is starting sales of its all-new Crown Estate model in Japan.* The Crown launched in 1955 with a history that has grown alongside the development of the post-war Japanese economy and Toyota. The new Crown has also advanced the “making ever-better cars” ideal through TNGA [Toyota New Global Architecture platform – AutoCrat] and the in-house company system. In 2022, Toyota unveiled four models with different personalities, rather than just one sedan, to the world as the Crown series. The latest Crown would seem to be a natural addition to the U.S. model lineup, AutoInformed speculates. However in the SUV dominated United States, there might not be enough demand for a station wagon even though they dominated the family segments decades ago. The powertrain now includes hybrid (HEV) and plug-in hybrid (PHEV) models.
“Following the launch of the Crossover, Sport, and Sedan, comes the fourth model in the lineup of the Crown series, the Estate. It brings dynamic styling and functionality so drivers can enjoy an active lifestyle with family and friends. The result is a vehicle that embodies both the dignity and functionality of the Crown in what Toyota calls a Mature Active Cabin. The powertrain lineup includes hybrid (HEV) and plug-in hybrid (PHEV) models to cater to a wide range of customer lifestyles,” Toyota said.
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“To meet the needs of active customers, the Estate has 570 liters of luggage space when the rear seats are in use and 1470 liters of luggage space when retracted. It has an all-new luggage space extension board mechanism that creates a completely flat space of two meters in length when the rear seats are folded, a first for Toyota vehicles. This provides new experiential value in various settings such as during leisure and outdoor activities. The floor of the luggage area is made from a high-quality fabric with a pleasant texture, ensuring that customers can store important items securely while also enjoying comfort during their time in the vehicle,” Toyota said.
The luggage area has a pull-out deck chair and table to enhance the experience of the full-flat deck. These items increase comfort during car camping or when outdoors by offering a more relaxing space, and can be neatly stored inside the vehicle when not in use. “The design of these items features chic color tones that harmonize with the cabin as well as the Crown’s iconic crown emblem, creating a sense of unity and exclusivity,” Toyota said.
Five monotone body colors and five bi-tone body colors are available . The PHEV model also has an exclusive Precious Metal x Massive Gray bi-tone body color, “creating a sense of exclusivity.” Three color themes are available for the interior: Black, which is common to the Crown series; Saddle Tan, and Grayish Blue, a PHEV-exclusive color theme making its sole appearance in the Crown series.
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About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Toyota Motor Starts Crown Estate Sales in Japan
Click for more.
Toyota Motor Corporation (NYSE: TM and 7203.T) said today that it is starting sales of its all-new Crown Estate model in Japan.* The Crown launched in 1955 with a history that has grown alongside the development of the post-war Japanese economy and Toyota. The new Crown has also advanced the “making ever-better cars” ideal through TNGA [Toyota New Global Architecture platform – AutoCrat] and the in-house company system. In 2022, Toyota unveiled four models with different personalities, rather than just one sedan, to the world as the Crown series. The latest Crown would seem to be a natural addition to the U.S. model lineup, AutoInformed speculates. However in the SUV dominated United States, there might not be enough demand for a station wagon even though they dominated the family segments decades ago. The powertrain now includes hybrid (HEV) and plug-in hybrid (PHEV) models.
“Following the launch of the Crossover, Sport, and Sedan, comes the fourth model in the lineup of the Crown series, the Estate. It brings dynamic styling and functionality so drivers can enjoy an active lifestyle with family and friends. The result is a vehicle that embodies both the dignity and functionality of the Crown in what Toyota calls a Mature Active Cabin. The powertrain lineup includes hybrid (HEV) and plug-in hybrid (PHEV) models to cater to a wide range of customer lifestyles,” Toyota said.
Click for more.
“To meet the needs of active customers, the Estate has 570 liters of luggage space when the rear seats are in use and 1470 liters of luggage space when retracted. It has an all-new luggage space extension board mechanism that creates a completely flat space of two meters in length when the rear seats are folded, a first for Toyota vehicles. This provides new experiential value in various settings such as during leisure and outdoor activities. The floor of the luggage area is made from a high-quality fabric with a pleasant texture, ensuring that customers can store important items securely while also enjoying comfort during their time in the vehicle,” Toyota said.
The luggage area has a pull-out deck chair and table to enhance the experience of the full-flat deck. These items increase comfort during car camping or when outdoors by offering a more relaxing space, and can be neatly stored inside the vehicle when not in use. “The design of these items features chic color tones that harmonize with the cabin as well as the Crown’s iconic crown emblem, creating a sense of unity and exclusivity,” Toyota said.
Five monotone body colors and five bi-tone body colors are available . The PHEV model also has an exclusive Precious Metal x Massive Gray bi-tone body color, “creating a sense of exclusivity.” Three color themes are available for the interior: Black, which is common to the Crown series; Saddle Tan, and Grayish Blue, a PHEV-exclusive color theme making its sole appearance in the Crown series.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.