Click to enlarge.
Porsche AG (P911.DE) said today that it delivered a total of 60,991 vehicles to customers worldwide in the first quarter of the year (previous year: 71,470), representing a decline of 15%. The discontinuation of tax incentives for electric and hybrid vehicles in the United States by the Trump mis-Administration was clearly a factor as North America is Porsche’s largest market.*
“Following the end of the combustion-engine 718 and the strong deliveries of the fully electric Macan at market launch, our figures are below the prior‑year level but are overall in line with our expectations. Strong demand for the 911 and the high proportion of top derivatives clearly demonstrate that the core of our sports car brand remains exceptionally strong,” claimed Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. “In the coming months, our focus will be on the market launch of the all‑electric Cayenne, which will be delivered to its first customers from summer onwards.”
Porsche Q1 Operating Results at a Wince
- Porsche delivered 60,991 cars in the first quarter (-15%).
- The end of production of the 718 with combustion engine, the ramp‑up effect of the all‑electric Macan in the same period of the year before, and the discontinuation of tax incentives for electric and hybrid vehicles in the US all led to the expected decline in sales.
- Porsche 911 remains highly popular (+22%) but is surpassed by other models.
- North America is once again the largest sales region with 18,344 vehicles delivered.
- Balanced sales structure despite economic and geopolitical challenges.
The Sales Regions
Click to enlarge.
North America once again was the largest region with 18,344 cars delivered. Following an exceptionally strong period for deliveries the year before – also driven by the ramp‑up of the all-electric Macan – the region is currently -11% below 2025 levels. The home market of Germany recorded 7,78 deliveries, slightly above the same period of the year before (+4%). Europe (excluding Germany) delivered 14,710 vehicles in the first quarter (-18%).
In China, 7519 vehicles were delivered to customers (-21%). “The decline was primarily shaped by the persistently challenging market environment in China and Porsche’s focus on value‑oriented sales,” Porsche said. [Translation. Porsche pricing is not competitive in the world’s largest vehicle market. – AutoCrat] In the Overseas and Emerging Markets, 12,640 vehicles were delivered, representing a decrease of -20%. “This decline is attributable to the end of production of the combustion-engine 718 and the successful market launch of the all‑electric Macan in the year before,” Porsche said.
Model Lines
Of all the model lines, the Cayenne recorded the highest demand with 19,183 deliveries (-4%). The all‑electric version of the Cayenne will be introduced to markets worldwide in stages from summer onwards. Porsche delivered 13,889 units of its 911 sports car in the first quarter, representing an increase of 22% compared with the same period last year.
A total of 18,209 examples of the Macan were delivered, of which 10,130 were combustion‑engine variants. Porsche continues to offer this version in most markets outside the European Union. The production of the combustion‑engined Macan will continue until the summer of 2026. Deliveries of the all‑electric Macan amounted to 8079 units. “Overall, deliveries of the Macan model range declined by -23% year on year, mainly due to the decline in the rate of the ramp‑up of electromobility, the market launch of the Macan Electric in the same period the previous year, and the discontinuation of tax incentives for electric and hybrid vehicles in the U.S.,” Porsche said.
Porsche delivered 4498 Panamera models in Q1. “The decline of -42% is primarily due to the upcoming introduction of a ‘Pure Editions’ in the strong Chinese Panamera market from April onward, resulting in a temporary product gap during the first quarter. The ‘Pure Editions’ were developed specifically for the Chinese market and feature particularly attractive interior and exterior packages. The 718 Boxster and 718 Cayman recorded 1,792 deliveries – 60% fewer than in the prior‑year period. Production of the 718 series ended in October last year. Porsche delivered 3,420 examples of the Taycan in the first quarter, representing a decline of 19%,” Porsche said.
“We have taken the limited product availability into account in our planning for 2026. Working closely with our global sales regions, we will consistently focus on managing supply and demand in line with our ‘Value over Volume’ strategy,” said Matthias Becker.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Porsche AG Q1 2026 Sales Drop 15%
Click to enlarge.
Porsche AG (P911.DE) said today that it delivered a total of 60,991 vehicles to customers worldwide in the first quarter of the year (previous year: 71,470), representing a decline of 15%. The discontinuation of tax incentives for electric and hybrid vehicles in the United States by the Trump mis-Administration was clearly a factor as North America is Porsche’s largest market.*
“Following the end of the combustion-engine 718 and the strong deliveries of the fully electric Macan at market launch, our figures are below the prior‑year level but are overall in line with our expectations. Strong demand for the 911 and the high proportion of top derivatives clearly demonstrate that the core of our sports car brand remains exceptionally strong,” claimed Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. “In the coming months, our focus will be on the market launch of the all‑electric Cayenne, which will be delivered to its first customers from summer onwards.”
Porsche Q1 Operating Results at a Wince
The Sales Regions
Click to enlarge.
North America once again was the largest region with 18,344 cars delivered. Following an exceptionally strong period for deliveries the year before – also driven by the ramp‑up of the all-electric Macan – the region is currently -11% below 2025 levels. The home market of Germany recorded 7,78 deliveries, slightly above the same period of the year before (+4%). Europe (excluding Germany) delivered 14,710 vehicles in the first quarter (-18%).
In China, 7519 vehicles were delivered to customers (-21%). “The decline was primarily shaped by the persistently challenging market environment in China and Porsche’s focus on value‑oriented sales,” Porsche said. [Translation. Porsche pricing is not competitive in the world’s largest vehicle market. – AutoCrat] In the Overseas and Emerging Markets, 12,640 vehicles were delivered, representing a decrease of -20%. “This decline is attributable to the end of production of the combustion-engine 718 and the successful market launch of the all‑electric Macan in the year before,” Porsche said.
Model Lines
Of all the model lines, the Cayenne recorded the highest demand with 19,183 deliveries (-4%). The all‑electric version of the Cayenne will be introduced to markets worldwide in stages from summer onwards. Porsche delivered 13,889 units of its 911 sports car in the first quarter, representing an increase of 22% compared with the same period last year.
A total of 18,209 examples of the Macan were delivered, of which 10,130 were combustion‑engine variants. Porsche continues to offer this version in most markets outside the European Union. The production of the combustion‑engined Macan will continue until the summer of 2026. Deliveries of the all‑electric Macan amounted to 8079 units. “Overall, deliveries of the Macan model range declined by -23% year on year, mainly due to the decline in the rate of the ramp‑up of electromobility, the market launch of the Macan Electric in the same period the previous year, and the discontinuation of tax incentives for electric and hybrid vehicles in the U.S.,” Porsche said.
Porsche delivered 4498 Panamera models in Q1. “The decline of -42% is primarily due to the upcoming introduction of a ‘Pure Editions’ in the strong Chinese Panamera market from April onward, resulting in a temporary product gap during the first quarter. The ‘Pure Editions’ were developed specifically for the Chinese market and feature particularly attractive interior and exterior packages. The 718 Boxster and 718 Cayman recorded 1,792 deliveries – 60% fewer than in the prior‑year period. Production of the 718 series ended in October last year. Porsche delivered 3,420 examples of the Taycan in the first quarter, representing a decline of 19%,” Porsche said.
“We have taken the limited product availability into account in our planning for 2026. Working closely with our global sales regions, we will consistently focus on managing supply and demand in line with our ‘Value over Volume’ strategy,” said Matthias Becker.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.