Click to enlarge.
BMW said today that it will mark the 40th anniversary of the BMW M3* with a marketing scheme with the LEGO Group. The LEGO® Speed Champions BMW M3 E30 is now available for pre-order at LEGO.com and will be released in LEGO stores and at BMW dealers on 1 August 2026. the recommended retail price is €27.99. It is available through BMW dealers in the EU/UK, as well as at lifestyle.bmw.com, LEGO shops, and LEGO.com worldwide.**
“The BMW M3 E30 is now available as a LEGO® Speed Champions set. The exclusive kit featuring a special-edition livery design is a unique heritage item for fans of all ages,” BMW said.
“The distinctive livery pays tribute to the car’s legendary heritage and draws inspiration from the BMW M Motorsport division. Besides the visually captivating forms and colors of the livery, it is unique in that it is applied not only to the scaled-down replica LEGO® Speed Champions BMW M3 E30 version, but also to the actual BMW M3 E30,” BMW said.
The launch of the small-scale M3 version will be accompanied by a real show car. In celebration of the 40th anniversary of the BMW M3, the product launch on 1 August 2026 will be highlighted by a public presentation in Berlin. At the event, fans will be able to experience the new BMW M3 E30 show car with the co-created livery.
Among the recreated design features are the BMW kidney grille, the rear spoiler and the front end with its four round headlights, characteristic of the first-generation BMW M3. The set contains 358 pieces and is 17 centimeters long and 7 centimeters wide. There are functional wheels and a realistic driver mini-figure wearing a BMW M T-shirt.
“For added excitement, fans around the globe will soon be able to match their outfits with the mini-figure. A scaled-up version of the mini-figure T-shirt will be available from 1 August 2026 onwards from BMW dealers and on lifestyle.bmw.com. Made from organic cotton, it features a high-quality print on the front and back,” BMW said.
*BMW M3
The first BMW M3 was introduced as a street version of the champion touring car in 1986 – bringing motorsport performance to everyday roads and drivers.
**AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – BMW LEGO M3 E30
Click to enlarge.
BMW said today that it will mark the 40th anniversary of the BMW M3* with a marketing scheme with the LEGO Group. The LEGO® Speed Champions BMW M3 E30 is now available for pre-order at LEGO.com and will be released in LEGO stores and at BMW dealers on 1 August 2026. the recommended retail price is €27.99. It is available through BMW dealers in the EU/UK, as well as at lifestyle.bmw.com, LEGO shops, and LEGO.com worldwide.**
“The BMW M3 E30 is now available as a LEGO® Speed Champions set. The exclusive kit featuring a special-edition livery design is a unique heritage item for fans of all ages,” BMW said.
“The distinctive livery pays tribute to the car’s legendary heritage and draws inspiration from the BMW M Motorsport division. Besides the visually captivating forms and colors of the livery, it is unique in that it is applied not only to the scaled-down replica LEGO® Speed Champions BMW M3 E30 version, but also to the actual BMW M3 E30,” BMW said.
The launch of the small-scale M3 version will be accompanied by a real show car. In celebration of the 40th anniversary of the BMW M3, the product launch on 1 August 2026 will be highlighted by a public presentation in Berlin. At the event, fans will be able to experience the new BMW M3 E30 show car with the co-created livery.
Among the recreated design features are the BMW kidney grille, the rear spoiler and the front end with its four round headlights, characteristic of the first-generation BMW M3. The set contains 358 pieces and is 17 centimeters long and 7 centimeters wide. There are functional wheels and a realistic driver mini-figure wearing a BMW M T-shirt.
“For added excitement, fans around the globe will soon be able to match their outfits with the mini-figure. A scaled-up version of the mini-figure T-shirt will be available from 1 August 2026 onwards from BMW dealers and on lifestyle.bmw.com. Made from organic cotton, it features a high-quality print on the front and back,” BMW said.
*BMW M3
The first BMW M3 was introduced as a street version of the champion touring car in 1986 – bringing motorsport performance to everyday roads and drivers.
**AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.