Annals of Marketing – Volvo Cars Connected Safety Alerts

Ken Zino of AutoInformed.com on Annals of Marketing - Volvo Cars Connected Safety Alerts

Large Animal alert. Click for more.

Volvo Cars (VOLCAR B: STO. ADR OTC VLVCY) said today that it is introducing new Connected Safety features to alert drivers of hazards ahead, so they have more time to adapt and drive more safely. As part of the same software update, Volvo EX90 and ES90 drivers will have Spatial Audio support in Apple CarPlay.*

“Built on decades of our real-world safety insight, these innovations represent another step towards our vision of zero collisions,” said Åsa Haglund, head of Volvo Cars Safety Center. “Every time a Volvo car shares safety intelligence, it helps other drivers prepare earlier to avoid accidents and feel safer.” [Full Automation read SAE Autonomous Driving Levels at AutoInformedAutoCrat.]

Ken Zino of AutoInformed.com on Annals of Marketing - Volvo Cars Connected Safety Alerts

Accident Ahead Alert. Click for more.

[Well yes but… Consumers are not happy with fully autonomous safety systems that automatically take control of the vehicle from them, which is likely the next step in Volvo’s case, but isn’t made clear in the Volvo release – AutoCrat. Read AutoInformed.com for a current update: Unobtrusive Technology Favored by New Vehicle Buyers]

First launched in 2016, Volvo Cars’ connected safety technology enables real-time hazard alerts based on data shared from other cars. The latest software update introduces four new alerts:

  • The Large Animal Alert can warn other drivers if a large animal is detected on or near the road ahead.
  • The Vulnerable Road User Alert can warn other drivers if pedestrians and cyclists are detected ahead on or near highways.
  • The Roadwork Alert can warn other drivers when roadwork is detected ahead.
  • The Accident Ahead Alert can warn other drivers of accidents further ahead, using real-time data from connected Volvo cars or traffic management centers.

Available in the Volvo EX90, ES90 and EX60, these features “expand the system’s ability to provide clear, early warnings – especially in low-visibility conditions such as winding roads or poor weather. These complement existing features like the Slippery Road Alert and Hazard Light Alert,” Volvo cars said.

“Today, more than 1 million Volvo cars have activated connected safety tech, turning everyday journeys into a collective safety effort. Through the European Data for Road Safety ecosystem, the alert data can also be shared with cars from other brands and national traffic management centers, contributing to safer roads for everyone,” Volvo Cars said.

*AutoInformed on

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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