Ecstasy and SUVs – Rolls-Royce to Launch Cullinan Tomorrow

Posted on 9 May 2018 by Ken Zino
Ken Zino if AutoInformed.com on Rolls-Royce Cullinan- Courtesy of and Copyright Rolls-Royce all rights reserved

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Rolls Royce Motor cars will technically be no more when it launches the Cullinan SUV. That right Rolls is joining the ecstasy of other automakers by joining the stampede to truck-like SUVs that customers are increasingly entranced with.

Perhaps Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, should consider a brand name change to RR Vehicles – hardly engrossing but now accurate. RRMC currently sells super-expensive automobiles, including the Phantom, Ghost, Wraith and Dawn range of models.

AutoInformed.com on Roll-Royce CullinanSUV

The Joy of Trucks.

Rolls-Royce Motor Cars recently announced its second highest ever annual sales result in the brand’s 113-year history, up 6% on its 2015 results. A total of 4,011 cars were delivered to customers in more than 50 countries.

In a blatantly commercial tie in, National Geographic gushes that “several years ago, Rolls-Royce announced it would create a mold-breaking SUV that would make luxury travel effortless, everywhere. Now, the much-anticipated new Rolls-Royce Cullinan faces only one Final Challenge.

“Not since the infamous 1913 Alpine Trial with the legendary Silver Ghost, has a car embarked on such an epic ordeal. The super-luxury Cullinan will take on a multitude of punishing terrains and altitudes—all in the public eye with Cory Richards of National Geographic. Cory and the Cullinan will journey the Highlands of Scotland, the gigantic dunes of the Arabian Desert, and the toughest landscapes the USA has to offer.

NG will broadcast daily updates sharing Cory’s descriptions, spectacular scenery, and the unique individuals he meets along the way. https://www.nationalgeographic.com/rollsroycecullinan/

Bribery is not Related RRMC

Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group. As an entirely separate company, Rolls-Royce Motor Cars claims no involvement whatsoever in issues relating to alleged bribery and subsequent legal settlements reached by Rolls-Royce plc with authorities in various jurisdictions, including the United Kingdom, the United States and Brazil.

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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One Response to Ecstasy and SUVs – Rolls-Royce to Launch Cullinan Tomorrow

  1. Pingback: Aston Martin Adds Jobs to Build DBX707 SUVS in Wales | AutoInformed

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