Click to enlarge.
Lotus* said today that it will honor one of its works drivers with the introduction of the Emira Clark Edition, in collaboration with the Jim Clark Trust. This model, limited to just 60 cars for selected markets, will make its world debut leading at the Formula 1 Miami Grand Prix. The Emira Clark Edition pricing will be £115,000 in the UK,€140,000 in Germany.
“The legacy of Jim Clark and Team Lotus is forever etched into the history of motorsport. In 1965, Clark secured the Formula 1 World Championship with Team Lotus and triumphed in the iconic Indianapolis 500 – a remarkable double victory that remains unmatched to this day. That same year, Clark further demonstrated his extraordinary talent with championship victories in Formula 2 and the Tasman Series in Australia and New Zealand, as well as winning touring car races in a Lotus Cortina,” Lotus said.
The Emira is finished in Clark Racing Green with a contrasting black roof, silver mirrors and a nostalgic yellow racing stripe flared around the front end, for those of you who remember Clark’s 1965 Indianapolis 500-winning Lotus Type 38. There are also a machined aluminum fuel filler cap with a blue anodized center and yellow exhaust pipes. A hand-painted yellow pinstripe picks out the Emira swage line (a cold metal-forming technique whereby the metal of one part is deformed to fit around another part by either pressing or hammering – AutoCrat), with the requisite Clark Edition branding on the doors said to be inspired by the Clark logo used on his racing cars.
Inside the sports seats’ asymmetrical finish is reminiscent of the red-trimmed Lotus racing cars Clark drove in 1965 and emphasize the driver-focused nature of the Emira Clark Edition with a driver’s seat upholstered in red leather and Alcantara®, while the passenger seat is upholstered in black leather and Alcantara®.
The Emira Clark Edition also has a sixties-style wooden gear knob and special commemorative Jim Clark badging using Clark’s personalized tartan from Lochcarron, Scotland. Additional details complement the interior, including a Jim Clark signature on the dashboard and Team Lotus detailing on the seats.
Every Emira Clark Edition will have numbered carbon fiber treadplates (1 of 60) adding to the exclusive feel of this very limited edition. Each customer will also receive a bespoke hand-crafted leather holdall (two handled sports bag in Brit – AutoCrat) with unique Clark Edition details.
The Emira Clark Edition is based on the Lotus Emira V6 and combines the brand’s performance with a tribute to the Scottish racing legend and his Lotus racing cars. The Lotus Emira V6 is powered by a claimed 400 horsepower supercharged 3.5-liter V6 engine with a six-speed manual gearbox and limited-slip differential. The Lotus Driver’s pack includes sports suspension, Track Mode and a “revised” exhaust sound.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – Lotus Emira Clark Edition
Click to enlarge.
Lotus* said today that it will honor one of its works drivers with the introduction of the Emira Clark Edition, in collaboration with the Jim Clark Trust. This model, limited to just 60 cars for selected markets, will make its world debut leading at the Formula 1 Miami Grand Prix. The Emira Clark Edition pricing will be £115,000 in the UK,€140,000 in Germany.
“The legacy of Jim Clark and Team Lotus is forever etched into the history of motorsport. In 1965, Clark secured the Formula 1 World Championship with Team Lotus and triumphed in the iconic Indianapolis 500 – a remarkable double victory that remains unmatched to this day. That same year, Clark further demonstrated his extraordinary talent with championship victories in Formula 2 and the Tasman Series in Australia and New Zealand, as well as winning touring car races in a Lotus Cortina,” Lotus said.
The Emira is finished in Clark Racing Green with a contrasting black roof, silver mirrors and a nostalgic yellow racing stripe flared around the front end, for those of you who remember Clark’s 1965 Indianapolis 500-winning Lotus Type 38. There are also a machined aluminum fuel filler cap with a blue anodized center and yellow exhaust pipes. A hand-painted yellow pinstripe picks out the Emira swage line (a cold metal-forming technique whereby the metal of one part is deformed to fit around another part by either pressing or hammering – AutoCrat), with the requisite Clark Edition branding on the doors said to be inspired by the Clark logo used on his racing cars.
Inside the sports seats’ asymmetrical finish is reminiscent of the red-trimmed Lotus racing cars Clark drove in 1965 and emphasize the driver-focused nature of the Emira Clark Edition with a driver’s seat upholstered in red leather and Alcantara®, while the passenger seat is upholstered in black leather and Alcantara®.
The Emira Clark Edition also has a sixties-style wooden gear knob and special commemorative Jim Clark badging using Clark’s personalized tartan from Lochcarron, Scotland. Additional details complement the interior, including a Jim Clark signature on the dashboard and Team Lotus detailing on the seats.
Every Emira Clark Edition will have numbered carbon fiber treadplates (1 of 60) adding to the exclusive feel of this very limited edition. Each customer will also receive a bespoke hand-crafted leather holdall (two handled sports bag in Brit – AutoCrat) with unique Clark Edition details.
The Emira Clark Edition is based on the Lotus Emira V6 and combines the brand’s performance with a tribute to the Scottish racing legend and his Lotus racing cars. The Lotus Emira V6 is powered by a claimed 400 horsepower supercharged 3.5-liter V6 engine with a six-speed manual gearbox and limited-slip differential. The Lotus Driver’s pack includes sports suspension, Track Mode and a “revised” exhaust sound.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.