Click for more Elegance.
Honda UK said today that it is helping people to ‘Go electric’ by offering eNy1 Electric Elegance for the same monthly payment* as HR-V Hybrid Advance. The all-new eNy1 is available with 5.9% APR and a £8000 deposit. For £346 per month, customers can choose between eNy1 Electric Elegance or HR-V Hybrid Advance for the exact same monthly payment.* The offer is valid from 1 December 2023 until 31 January 2024. It’s the latest example of how the proposition that EVs are too expensive ignores marketplace competition combined with automaker advantages of scale and decades of innovation in manufacturing, design and cost cutting will relentlessly and inevitably make EVs desirable.
“We want to make it easier for consumers to make the transition to electric vehicles and we know that the price point of EVs is one of the main concerns people have,” said Rebecca Adamson, Head of Automobile at Honda UK. “We have decided to make our eNy1 Electric Elegance the same monthly payment as our HR-V Hybrid Advance equivalent, allowing customers to choose the powertrain that suits them best.”
The HR-V is priced from £30,695 OTR.** The eNy1 is a family SUV with electric power. It has a range of up to 256 miles (WLTP) and can be charged 10-80% in ~45 mins with a 100kW charger. The eNy1 model also includes Honda SENSING as standard – an intelligent suite of advanced safety features such as Lane Keeping Assist System and Adaptive Cruise Control among other safety items. It also has a five-year service plan, five-year warranty and five-year roadside assistance. The eNy1 is priced from £44,995 OTR.
At the end of the agreement for both Hondas, there are three options: Retain – Pay the optional final payment to own the vehicle. Return – Return the vehicle. Renew with a partial exchange for a new one.
*Inevitable Footnotes
Terms and Conditions: Matching monthly payments for HR-V Hybrid Advance and e:Ny1 Elegance is based on the standard paint finish OTRs [** OTR price is an abbreviation of On The Road price. It covers everything needed to get a car on road. It includes the cost of the car, any discounts, and all the necessary on the road fees.] for HR-V Hybrid Advance and eNy1 Elegance, with a customer deposit of £5000, applicable Honda deposit contributions for the HR-V Hybrid Advance and the eNy1 Elegance over a 37 month Personal Contract Purchase (PCP) agreement and based on 10,000 miles per annum.
New retail HR-V Hybrid ordered with Honda and finance approved by Honda Finance Europe from 01 November 2023 to 31 January 2024 and registered by 31 March 2024. Subject to model and color availability. New retail eNy1 ordered with Honda and finance approved by Honda Finance Europe from 10 October 2023 to 31 January 2024 and registered by 31 March 2024. Offers applicable at participating dealers (excluding Channel Islands) and are at the promoter’s absolute discretion. Not to be used along with any other offers currently available. OTR may be subject to change due to actual or unexpected changes in tariffs, duties taxes or other costs which may affect importation or other costs of supply.
Honda (UK) is a wholly-owned subsidiary of Honda (Japan).
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – Honda Offers EV at Hybrid Price
Click for more Elegance.
Honda UK said today that it is helping people to ‘Go electric’ by offering eNy1 Electric Elegance for the same monthly payment* as HR-V Hybrid Advance. The all-new eNy1 is available with 5.9% APR and a £8000 deposit. For £346 per month, customers can choose between eNy1 Electric Elegance or HR-V Hybrid Advance for the exact same monthly payment.* The offer is valid from 1 December 2023 until 31 January 2024. It’s the latest example of how the proposition that EVs are too expensive ignores marketplace competition combined with automaker advantages of scale and decades of innovation in manufacturing, design and cost cutting will relentlessly and inevitably make EVs desirable.
“We want to make it easier for consumers to make the transition to electric vehicles and we know that the price point of EVs is one of the main concerns people have,” said Rebecca Adamson, Head of Automobile at Honda UK. “We have decided to make our eNy1 Electric Elegance the same monthly payment as our HR-V Hybrid Advance equivalent, allowing customers to choose the powertrain that suits them best.”
The HR-V is priced from £30,695 OTR.** The eNy1 is a family SUV with electric power. It has a range of up to 256 miles (WLTP) and can be charged 10-80% in ~45 mins with a 100kW charger. The eNy1 model also includes Honda SENSING as standard – an intelligent suite of advanced safety features such as Lane Keeping Assist System and Adaptive Cruise Control among other safety items. It also has a five-year service plan, five-year warranty and five-year roadside assistance. The eNy1 is priced from £44,995 OTR.
At the end of the agreement for both Hondas, there are three options: Retain – Pay the optional final payment to own the vehicle. Return – Return the vehicle. Renew with a partial exchange for a new one.
*Inevitable Footnotes
Terms and Conditions: Matching monthly payments for HR-V Hybrid Advance and e:Ny1 Elegance is based on the standard paint finish OTRs [** OTR price is an abbreviation of On The Road price. It covers everything needed to get a car on road. It includes the cost of the car, any discounts, and all the necessary on the road fees.] for HR-V Hybrid Advance and eNy1 Elegance, with a customer deposit of £5000, applicable Honda deposit contributions for the HR-V Hybrid Advance and the eNy1 Elegance over a 37 month Personal Contract Purchase (PCP) agreement and based on 10,000 miles per annum.
New retail HR-V Hybrid ordered with Honda and finance approved by Honda Finance Europe from 01 November 2023 to 31 January 2024 and registered by 31 March 2024. Subject to model and color availability. New retail eNy1 ordered with Honda and finance approved by Honda Finance Europe from 10 October 2023 to 31 January 2024 and registered by 31 March 2024. Offers applicable at participating dealers (excluding Channel Islands) and are at the promoter’s absolute discretion. Not to be used along with any other offers currently available. OTR may be subject to change due to actual or unexpected changes in tariffs, duties taxes or other costs which may affect importation or other costs of supply.
Honda (UK) is a wholly-owned subsidiary of Honda (Japan).
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.