Category Archives: marketing

Mopar 80th: 2017 Dodge Challenger Limited Editions

Posted on 17 February 2017 by Ken Zino

Mopar (a contraction of the words MOtor and PARts) was born on August 1, 1937, as the name of a line of antifreeze products. Mopar has since evolved over 80 years to serve as the service, parts and customer-care brand of all FCA vehicles around the globe. Continue reading →

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Maven Expands Los Angeles Car Sharing with Chevrolet Bolt

Posted on 16 February 2017 by Ken Zino

The Chevrolet Bolt EV, with an EPA-estimated range of 238 miles, has launched in Los Angeles in Maven City car sharing and the Lyft Express Drive program. Maven supplies vehicles for Lyft’s Express Drive program, providing Lyft drivers with access to weekly rentals of GM vehicles in some cities. Continue reading →

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Maven Launches City Car Sharing in Atlanta

Posted on 9 February 2017 by Ken Zino

The growth is impressive and part of a growing trend that threatens the traditional auto industry business model Continue reading →

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Ford GT Faster than McLaren 675LT or Ferrari 458?

Posted on 26 January 2017 by Ken Zino

Ford’s marketing problem is its V6 engine versus the throaty roar of the V8 engines of the Ferrari and McLaren. Continue reading →

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Japanese Husbands Cross-dress for Nissan’s Mommying Drive

Posted on 23 January 2017 by Ken Zino

The project – Auto Informed says this is groundbreaking, adept and socially transforming thinking – was supervised by the Japan Aisaika Organization (Japan Society of Loving Husbands). The organization works to make husbands “care and be more grateful towards their wives.” It made 31 January the National Day of Loving Husbands. Continue reading →

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Detroit Tigers at NAIAS: Baseball, Hot Dogs, Apple Pie and…

Posted on 20 January 2017 by Ken Zino

Chevrolet, of course, is the official vehicle of Major League Baseball. The Tigers, of course, didn’t make the playoffs in 2016, and seem set to field the same team. Continue reading →

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New Genesis App Adds Apple Watch, Android Wear

Posted on 18 January 2017 by Ken Zino

The Genesis Intelligent Assistant app that works with Genesis Connected Services now has Apple Watch and Android Wear integration. Continue reading →

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Nissan Dealerships Backing Toys for Tots with Star Wars

Posted on 15 December 2016 by Ken Zino

Participating Nissan dealerships will collect unwrapped toys for distribution by Toys for Tots in time for the holidays. Continue reading →

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Alpine Opens Reservations for 1,955 Première Édition Cars

Posted on 9 December 2016 by Ken Zino

Starting today, Alpine is opening reservations for its ‘Première Édition’, a limited-edition version of its upcoming production car for €2,000. Continue reading →

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Audi, BMW, Daimler, Ford, Porsche, Volkswagen Plan EV Charging Network

Posted on 30 November 2016 by Ken Zino

BMW Group, Daimler, Ford Motor and Volkswagen with Audi and Porsche have signed a Memorandum of Understanding to create the highest-powered charging network in Europe. Continue reading →

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Under Water? Biggest Cash Deals on Black Friday

Posted on 21 November 2016 by Ken Zino

With new car dealerships striving to meet year-end sales goals, and automakers offering generous incentive and rebate programs, Black Friday has become one of the busiest days of the year at many auto dealerships. Continue reading →

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Bahrain – Audi One, Two. Porsche Wins Drivers’ Title

Posted on 21 November 2016 by Ken Zino

In its last race in World Endurance Cup, Audi dominated Bahrain by taking the first two spots on the podium. However, the new WEC driver world champions, Romain Dumas (FR), Neel Jani (CH) and Marc Lieb (DE) in the #2 Porsche only came in sixth after contact with another car early in the race. Continue reading →

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Lexus Serves Sriracha IS – Hot and Spicy

Posted on 18 November 2016 by Ken Zino

Whether this is an early April Fool’s spoof or luxury automaker Lexus is serious about bringing a playful, potentially dangerous take to a concept IS sedan by partnering with Sriracha sauce remains to be seen. Continue reading →

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Mercedes-Benz Calendar – She’s Mercedes

Posted on 17 November 2016 by Ken Zino

In a new twist on and old idea, famous and influential women each present a Mercedes model with their own personal perspective on the 2017 car calendar. Continue reading →

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New/Old Jaguar XKSS Debuts in Los Angeles

Posted on 17 November 2016 by Ken Zino

Sometimes referred to as the world’s first supercar, the XKSS was originally made by Jaguar as a road-going conversion of the Le Mans-winning D-type, which was built from 1954-1956. In 1957, nine cars allocated for export to North America were lost in a fire at Jaguar’s Browns Lane factory in the British Midlands. Only 16 examples of XKSS were ultimately built. Continue reading →

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