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Category Archives: marketing
‘Affordable’ McLaren Sports Series in Pre-Production
The McLaren Production Centre in Woking, England is now in the pre-production phase for the Sports Series 570S and 540C Coupé that go on sale this fall. These are so called affordable models, if your definition of attainable encompasses ~$200,000. Continue reading
Cadillac Joins Rag Trade with Capsule Collection
Sales challenged Cadillac – at 97,358 in the U.S. or -2.4% ytd – is launching a fall / winter men’s clothing line. The new Cadillac Capsule Collection Curated by Nick Wooster that will be available on Gilt.com at full list price. Continue reading
BMW Group Display – 2015 Frankfurt International Motor Show
With a much longer test track (400 meters) than in 2013, the BMW Group stand will now offer active-driving demonstrations of BMW and Mini-brand vehicles for the first time. Continue reading
Posted in marketing
Tagged 2015 Frankfurt International Motor Show, autoinformed, autoinformed.com, Ken Zino
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Penske’s Pagenaud on Pole at Fontana IndyCar Race
Simon Pagenaud, driver of the #22 Penske Truck Rental IndyCar, qualifies fastest Friday 26 June 2015, taking the pole position for Saturday’s IndyCar race at Auto Club Speedway in Fontana, California. Continue reading
Posted in marketing, performance, racing, shows and events
Tagged autoinformed, autoinformed.com, indycar, Ken Zino
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Tennessee Titans Stadium now Dubbed Nissan
Nissan gushed that this is ” a perfect fit with the company’s “Fewer, Bigger, Better” marketing strategy, which has included ongoing sponsorships of NBC’s “The Voice,” the Heisman House college football program and a major advertising presence in this year’s Super Bowl. Continue reading
Posted in marketing
Tagged autoinformed, autoinformed.com, Ken Zino, Tennessee Titans
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Ford Selling Digital Images, 3D-printable Files for Private Use
When a buyer purchases a model or digital image, he or she must register with the site and agree that the item will not be used commercially. Continue reading
Posted in design and styling, marketing
Tagged autoinformed, autoinformed.com, Ken Zino
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2016 Chevy Cruze Debuts end of June, on Sale this Winter
The current Cruze is a design hybrid since its engineering was done at Opel in Germany and Daewoo in Korea. North American versions went into production at Lordstown, Ohio during the summer of 2010. Unlike the last time around where Cruz after being on sale for years in 60 countries debuted in the U.S. last because of complications and delays caused by the GM bankruptcy. Now, Cruze will debut first here. Continue reading
Posted in marketing, new vehicle
Tagged autoinformed, autoinformed.com, cobalt, Ken Zino
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Chevrolet Expands Android and Apple Smartphone Connectivity to Broadest Lineup in Industry
With more than 2.3 billion smartphones in use globally, GM appears to be well ahead of other automakers in mining the connectivity gold rush underway. In 2014, the 14 models included in this expansion accounted for more than 2.4 million vehicle sales, or 51% of Chevrolet’s total global sales. Continue reading
Posted in customer satisfaction, marketing
Tagged android auto, apple carplay, autoinformed, Ken Zino
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Infotainment Wars – Mitsubishi Electric’s FlexConnect
There is an ongoing automotive infotainment war escalating that has electronics companies vying with automakers over who gets lucrative consumer dollars. Continue reading
Posted in distracted driving, marketing
Tagged 4g lte, autoinformed, autoinformed.com, Ken Zino
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US Mazda MX-5 Miata Production Begins in Japan
In the usual automaker attempt to boost revenues on a new model, the Launch Edition roadsters sold in the U.S. have different badging and an MSRP of $30,495. Continue reading
Posted in marketing, new vehicle
Tagged autoinformed, autoinformed.com, Ken Zino, mx-5 miata
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Shelby to Charge $2500 for Track Test Drives
Shelby American announced today a Try Before You Buy program that allows Shelby enthusiasts – for $2,500 – to have track time behind the wheel of the current lineup of Shelby vehicles. Continue reading
Posted in marketing, performance
Tagged autoinformed, autoinformed.com, Ken Zino, Shelby American
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Social Media Overkill? Honda HR-V to add Ten Selfie Cameras
Honda claims this is an important segment to address because one-third of all photos taken by people aged 18–24 are selfies, with more than one million selfies taken each day. Continue reading
Posted in auto news, electronics, marketing, mobility company, news analysis, people, shows and events
Tagged autoinformed, autoinformed.com, Ken Zino, selfie
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US Subprime Loan Quality Weakens
U.S. auto lenders are likely to see subprime loan asset quality weaken in 2015, with annualized net losses (ANLs) above their historical averages of 6.24% recently reaching 8% before dropping to 7.26% as of the end of February. The level remains below the past recession peaks of 9%-13%, according to Fitch. Continue reading
Posted in financial results, marketing
Tagged autoinformed, autoinformed.com, fico, Ken Zino
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Gen 5 Camaro Still Top Seller in its Last Year
Camaro passed Mustang in 2010, to become America’s best-selling performance car – a title Camaro has retained for five consecutive years. Continue reading
