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BMW Group Adds Alpina Brand
The BMW Group acquired the Alpina trademark rights on 1 January 2026. The Bavarian-based specialty tuner of performance versions of BMW models, now is BMW ALPINA as an exclusive standalone brand under the BMW Group. Alpena will continue produce performance cars at BMW Group assembly plants. [One wonders if this isn’t the pre-cursor to a BMW Formula One team ala Audi buying Sauber? – Autocrat. Read AutoInformed.com on Milestones – Audi F1 at Munich Brand Experience Center] Continue reading →