Tag Archives: David Oakley

November U.S. and Global New Vehicle Sales Forecast Down

Total new-vehicle sales for November 2025, including retail and non-retail transactions, are estimated to reach 1,255,900, a 5.2% decrease year over year, according to a joint forecast from J.D. Power and GlobalData released today. The seasonally adjusted annualized rate (SAAR) for total new-vehicle sales is expected to be 15.4 million units, down 1.2 million units from November 2024. Global November sales are expected to decrease 3.9% from November 2024. The global selling rate is expected to reach 92.7 million units in November, down from a rate of 95.8 million units in November 2024.

“November’s results reflect another notable—yet anticipated—decline in the [U.S.] new-vehicle sales pace, driven largely by the pull-ahead of electric vehicle (EV) purchases prior to the expiration of federal EV tax credits on Sept. 30. That expiration prompted many shoppers to accelerate buying decisions, resulting in a surge in EV sales that temporarily inflated the overall industry sales pace. Now, two months after the credit expired, the industry continues to feel the effect of those accelerated purchases. In November, EVs are expected to account for just 6.0% of new-vehicle retail sales, consistent with October but well below the 12.9% recorded in September,” said Thomas King, president of OEM solutions at J.D. Power. Continue reading

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October U.S. Vehicle Sales Forecast Flat. Global Sales Up

Total new-vehicle sales for October 2025, including retail and non-retail transactions, are projected to reach 1,249,800, a 6.9% decrease year-over-year, according to a joint forecast from J.D. Power* and GlobalData.** October 2025 has 27 selling days, the same as October 2024. The seasonally adjusted annualized rate (SAAR) for total new-vehicle sales is forecast to be 15.1 million units, down 1.1 million units from October 2024.

“October’s results reflect a notable, but expected decline in the new-vehicle sales pace, due almost entirely to sales of electric vehicles. “The expiration of federal EV credits on Sept. 30 caused EV shoppers to pull ahead their purchases, driving a significant increase in EV sales and inflating the overall industry sales pace,” said Thomas King, president of the data and analytics division at J.D. Power. Continue reading

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July Record – $49.8B Spent New Vehicles in U.S.

Total U.S. new-vehicle sales for July 2025, including retail and non-retail transactions, are forecast to reach 1,380,500, a 3.2% increase from July 2024 according to a joint forecast from J.D. Power and GlobalData. Comparing the same sales volume without adjusting for the number of selling days translates to an increase of 7.4% from 2024. Nonetheless, consumer spending set record for month with $49.8 billion spent on new vehicles if the forecast holds, which is likely given the track record of the source.

“July retail sales are projected to finish 4.1% higher than a year ago but interpreting that gain requires care due to events both last year and this year that disrupted normal monthly sales patterns,” said Thomas King, president of the data and analytics division at J.D. Power. Continue reading

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Trump Tariff Legacy – U.S. June Auto Sales Soft

Total U.S. new-vehicle sales during June 2025, including retail and non-retail transactions, are projected to reach 1,247,900, a slight 2.5% increase from June 2024 according to a joint forecast from J.D. Power and GlobalData released today.* June 2025 has 24 selling days, two fewer than June 2024. Comparing the same sales volume without adjusting for the number of selling days translates to a decrease of 5.4% from 2024.The seasonally adjusted annualized rate (SAAR) for total new-vehicle sales is expected to be 15.0 million units, up 0.2 million units from June 2024. Continue reading

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US Light Vehicle Sales Strong in November

Light Vehicle sales in the US grew by 11.8% year-on-year (YoY) in November, to 1.37 million units, according to data released by the respected GlobalData consultancy. November had one more selling day compared to November 2023. However, it was the strongest sales result since May of 2021 as the Biden Administration job-creating recovery continues. Continue reading

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October 2024 US Light Vehicle Sales Up at 1.34 Million

Light Vehicle (LV) sales grew by 11.5% year-on-year (YoY) in October 2024, to 1.34 million units. Although the month had two additional selling days than it did in 2023, sales still exceeded expectations and provided a more cheerful perspective on the industry than has generally been the case in recent months, according to preliminary estimates released today by the respected GlobalData consultancy.

“Sales have generally disappointed for much of 2024, but October provided a pleasant change of pace. While the fundamentals of the market have probably not shifted to a great extent, some consumers appear to have been enticed by the gradual uptick in incentives, allied with greater vehicle availability and an easing in interest rates. A number of brands highlighted how Electric and Hybrid Vehicles performed better,” said David Oakley, Manager, Americas Sales Forecasts, GlobalData. Continue reading

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U.S. Vehicles Sales Drop as Consumers Wait for Discounts

“September sales were in line with our forecast, although our expectations were modest for what was always penciled in to be a quieter month. Even though the Federal Reserve cut interest rates by 50 basis points – above the expectations of many analysts – it is likely to take some time for lower borrowing costs to feed through to the auto industry. Generally, high vehicle pricing is keeping monthly payments elevated, and therefore some consumers are still sitting on the sidelines,” said David Oakley, Manager, Americas Sales Forecasts at GlobalData. Continue reading

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U.S. Light Vehicle Sales in August 2024 Disappoint

U.S. light vehicle sales totaled 1.42 million in August, the GlobalData* consultancy said today. The annualized selling rate for the month was 15.1 million a year, down from 16.0 million a year in July. The daily selling rate was estimated at 50,600 units per day in August, down from 51,400 in July. Expectations were high coming into the month, given the inclusion of Labor Day in August for the first time since 2019.** Continue reading

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CDK Cyberattacks Wound June US Light Vehicle Sales

“Although the industry has become accustomed to dealing with adversity in recent years, the CDK cyberattack was another curve ball that disrupted activity on a number of levels during June. Many dealers that use CDK’s software found it difficult to conduct normal business operations, although reports suggest that workarounds were found in many cases,” said David Oakley, Manager, Americas Sales Forecasts, GlobalData. Continue reading

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US Light Vehicle Sales Strong in May

“May is usually an important month for the automotive industry, with warmer temperatures and Memorial Day sales events traditionally bringing consumers out to buy vehicles. This year was no different, with incentives being significantly higher than a year ago, allowing for some buyers to make deals that were not possible when inventory levels were low,” said David Oakley, Manager, Americas Sales Forecasts, GlobalData. Continue reading

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April 2024 US Vehicle Sales Drop Slightly

“Calendar effects meant that it was always going to be challenging to match last year’s sales in April. However, with replenished inventory levels helping the market to recover a year ago, the industry is now facing a higher bar in order to keep growing,” said David Oakley, Manager, Americas Sales Forecasts, GlobalData. Continue reading

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US Auto Sales Hitting Streak – 20 Months of Growth in March

US Light Vehicle (LV) sales grew 5.5% year-on-year (YoY) in March to 1.44 million units, according to an analysis just released by the respected GlobalData consultancy.* This means that under the Biden Administration the economy had another month of YoY … Continue reading

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March US Vehicle Sales Up. Record Q1 Consumer Spending!

Total US new-vehicle sales for March 2024, are projected to reach 1,525,700 units, a 12.1% increase from March 2023, according to a joint forecast today from J.D. Power and GlobalData.* The seasonally adjusted annualized rate (SAAR) for total new-vehicle sales is expected to be 16.4 million units, up 1.6 million units from March 2023. New-vehicle total sales for Q1 2024 are projected at 3,830,500 units, a 4.5% increase from Q1 2023 when adjusted for selling days as the Biden Administration recovery continues.

New-vehicle retail sales for March 2024 are also expected to increase when compared with March 2023. Retail sales of new vehicles are forecast at 1,225,000 units, a 10.7% increase from March 2023. New-vehicle retail sales for Q1 2024 are projected at  3,066,500 units, a 4.5% increase from Q1 2023 when adjusted for selling days. Continue reading

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Slow Sales Start for US Light Vehicles in January 2024

“After a flurry of sales activity in December, there was always a risk that January would see some payback, with fewer consumers on the hunt for a new vehicle, and so it transpired. Apart from normal seasonal effects, the current environment is such that buyers remain price-sensitive and if the right deals are not available, volumes are liable to suffer,” said David Oakley, Manager, Americas Sales Forecasts, GlobalData. Continue reading

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Bidenomics – Sales Soaring as US Auto Market Ends 2023

“December has traditionally been a good time of year to buy a vehicle as automakers seek to hit year-end targets, but that had been less true in recent years amid tight inventory levels. However, with stocks now significantly replenished across the industry, discounting was back on the agenda last month. Consumers who have been sitting on the sidelines appear to have been willing to jump back into the new vehicle market again, although it also seems that fleet deliveries accounted for some of the December surge,” said David Oakley, Manager, Americas Sales Forecasts, GlobalData. Continue reading

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