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Annals of Marketing – Porsche Italia and Ferragamo
Porsche (P911.DE) said today that Porsche Italia is observing its 40th anniversary with two special-edition models based on the Porsche 911 Carrera 4 GTS and the Porsche Taycan 4S. Porsche Exclusive Manufaktur workers have decoratively enhanced the exterior and the interior of the two sports cars.
“Our dream was to create something truly unique that embodies the spirit that has guided us for the past 40 years: Porsche style combined with Italian culture and aesthetics. That’s why we chose Ferragamo as a partner for this project, a brand with which we share values such as excellence of craftsmanship, timeless elegance and a tireless attention to detail,” said Pietro Innocenti, CEO of Porsche Italia. Salvatore Ferragamo became famous in Hollywood by custom-making shoes for movie stars. In 1927, the ‘shoemaker of dreams’, as he was known, returned to his homeland and settled near Florence. Continue reading
Posted in auto news, customer satisfaction, design and styling, marketing, milestones, people, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Ken Zino, Leonardo Ferragamo, P911.DE, Pietro Innocenti, Porsche 911 Carrera 4 GTS and Porsche Taycan 4S, Porsche Italia, Porsche Italia and Ferragamo, Salvatore Ferragamo, X @KenAutoinformed
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Porsche Sales Drop 10% in 2025
Porsche made the debatable claims that it re-positioned itself in 2025 and made forward-looking strategic product decisions. The delivery mix in 2025 offered combustion-engined, plug-in hybrid, and fully electric cars. In 2025, 34.4% of Porsche cars delivered worldwide were electrified (+7.4 percentage points), with 22.2% being fully electric and 12.1% being plug-in hybrids.
“This puts the global share of fully electric vehicles at the upper end of the target range of 20 to 22% for 2025. In Europe, for the first time, more electrified cars were delivered than pure combustion-engined models (57.9% electrification share), with every third car being fully electric. Among the Panamera and Cayenne models, plug-in hybrid derivatives lead European delivery figures. At the same time, the combustion-engined and T-Hybrid 911 set a new record with 51,583 deliveries worldwide,” Porsche said. Continue reading →