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Tag Archives: Tyson Jominy
September 2025 U.S. Vehicle Sales Forecast Flat. Global Sales Better
Total U.S. new-vehicle sales for September 2025, including retail and non-retail transactions, are projected to reach 1,232,200, a 0.1% increase year over year, according to a joint forecast from J.D. Power and GlobalData released today. September 2025 has 24 selling days, one more than September 2024. Comparing the same sales volume without adjusting for the number of selling days translates to an increase of 4.5% from 2024.*
“In aggregate, September sales results point to another month of strong demand for new vehicles. However, as has been the case for the past few months, assessing the health of the industry requires a closer look at the underlying market dynamics,” said Thomas King, president of the data and analytics division at J.D. Power. Continue reading
Posted in auto news, economy, manufacturing, marketing, news analysis, sales
Tagged 2025 global vehicle sales forecast, august global light vehicle sales, auto industry commentary, AutoInformed news, autoinformed.com, automotive blog, Automotive news and analysis, EV sales, federal EV tax credit, FICO scores, GlobalData, j.d power, J.D. Power and GlobalData, Ken Zino of AutoInformed, plug-in hybrids, September 2025 global sales forecast, September 2025 U.S. Vehicle Sales Forecast, Thomas King, Tyson Jominy, X @KenAutoinformed
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Trump Tariffs – Auto Brand Loyalty Matters But…
Tariffs have introduced greater volatility into new-vehicle shopping behavior. However, brands with strong reputations, such as Toyota and Honda, continue to retain loyal customers. This is according to the considered view expressed in the J.D. Power 2025 U.S. Automotive Brand Loyalty StudySM released today.
“Brand loyalty matters to vehicle buyers because it’s often associated with higher residual values, making vehicles from trusted brands a more financially sound choice over time,” said Tyson Jominy, senior vice president of data & analytics at J.D. Power. “However, buyer loyalty tends to weaken when shifting to a different vehicle segment. Not only that, but changing market conditions, such as increased availability of models, varying age of products and more aggressive incentive offers, have also brought brand loyalty back below 50% after finishing at 51% last year. Brand loyalty averages 49% across all nameplates and segments in this year’s study.” Continue reading
Posted in auto news, awards, customer satisfaction, marketing, news analysis, results, shows and events
Tagged Auto Brand Loyalty, auto industry commentary, AutoInformed news, autoinformed.com, automotive blog, Automotive news and analysis, j.d power, Ken Zino of AutoInformed, Power Information Network, Tyson Jominy, U.S. Automotive Brand Loyalty Study, X @KenAutoinformed
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July Record – $49.8B Spent New Vehicles in U.S.
Total U.S. new-vehicle sales for July 2025, including retail and non-retail transactions, are forecast to reach 1,380,500, a 3.2% increase from July 2024 according to a joint forecast from J.D. Power and GlobalData. Comparing the same sales volume without adjusting for the number of selling days translates to an increase of 7.4% from 2024. Nonetheless, consumer spending set record for month with $49.8 billion spent on new vehicles if the forecast holds, which is likely given the track record of the source.
“July retail sales are projected to finish 4.1% higher than a year ago but interpreting that gain requires care due to events both last year and this year that disrupted normal monthly sales patterns,” said Thomas King, president of the data and analytics division at J.D. Power. Continue reading
Loyalty Keeps Vehicle Buyers Out of Market Amidst Shortages
Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation experienced by other brands, according to the J.D. Power 2024 U.S. Automotive Brand Loyalty StudySM.
“Amid ongoing inventory shortages, the most loyal customers actually stayed out of the market if they were unable to get their desired vehicle,” said Tyson Jominy, vice president of data & analytics at J.D. Power. “Now that inventory levels are recovering, customers are coming back. In particular, Toyota and Honda are benefiting from increased availability of hybrid vehicles, with Honda owners swapping out their gas-powered vehicles for hybrids at nearly triple the rate of the industry average. Lexus is also benefitting from strengthened residual values, which are helping drive loyalty for the brand despite premium brands as a whole experiencing a plateau this year.” Continue reading
Posted in auto news, awards, customer satisfaction, marketing, news analysis, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, honda, J.D. Power 2024 U.S. Automotive Brand Loyalty Study, Ken Zino, lexus, Power Information Network, toyota, Tyson Jominy, X @KenAutoinformed
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Brand Loyalty Down Again for New Vehicles
“As vehicle availability increased and more choices hit the market for consumers, loyalty among brands as a whole saw a decline this year,” said Tyson Jominy, vice president of data & analytics at J.D. Power. “Additionally, owners were tied down to their vehicles for longer than normal due to ongoing supply chain disruptions, and as a result were more likely to experience problems with their vehicles.” Continue reading
October U.S. Vehicle Sales Forecast Flat. Global Sales Up
Total new-vehicle sales for October 2025, including retail and non-retail transactions, are projected to reach 1,249,800, a 6.9% decrease year-over-year, according to a joint forecast from J.D. Power* and GlobalData.** October 2025 has 27 selling days, the same as October 2024. The seasonally adjusted annualized rate (SAAR) for total new-vehicle sales is forecast to be 15.1 million units, down 1.1 million units from October 2024.
“October’s results reflect a notable, but expected decline in the new-vehicle sales pace, due almost entirely to sales of electric vehicles. “The expiration of federal EV credits on Sept. 30 caused EV shoppers to pull ahead their purchases, driving a significant increase in EV sales and inflating the overall industry sales pace,” said Thomas King, president of the data and analytics division at J.D. Power. Continue reading →