Click for more.
In a marketing move that likely will have international implications, Volkswagen* in the U.K. today announced the so-called ID. Promise. This allows its retail electric car customers between 80 and 100 days after collection to ‘drive and decide.’ The time frame in which people can return vehicles is from the point that they take delivery of their new cars. They just need to inform their retailer, who will then arrange a refund minus a 3% fixed usage charge, as well as the cost to repair any damage or modifications to the cars since they were handed over.**
“Official figures show more than 1.3 million UK motorists have already converted to electric, and time and time again our customers tell us they would never go back to petrol or diesel having made the move,” said Rod McLeod, Director of Volkswagen UK. “But there are many more people who want to go electric but feel unsure. This straightforward initiative gives them the perfect opportunity to ‘drive and decide’ with no strings attached.”
Euro NCAP ratings place all Volkswagen ID. models among the top-performing electric vehicles in terms of safety, and they have secured an impressive list of awards including Best Family Car at the GQ Car Awards (for the ID.3), Best Saloon at the Autocar Awards (ID.7) and World Car of the Year (ID.4).
*AutoInformed on
**The Volkswagen brand
A total of 166,304 new Volkswagen passenger vehicles were registered in the UK in 2024, according to the Society of Motor Manufacturers and Traders (SMMT). This equaled a market share of 8.52% per cent, matching the brand’s market share in 2023, and made Volkswagen the UK’s best-selling new-car brand for the fourth year running.
The Volkswagen Passenger Cars brand has a global presence, producing vehicles at 29 locations in 12 countries, and employs 170,000 people. In 2024, Volkswagen delivered ~4.80 million vehicles worldwide. These included the Polo, T-Roc, T-Cross, Golf, Tiguan and Passat, as well as the all-electric ID. models. Volkswagen handed over about 383,000 all-electric vehicles to customers worldwide in 2024.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Volkswagen ID – Money Back in 100 Days
Click for more.
In a marketing move that likely will have international implications, Volkswagen* in the U.K. today announced the so-called ID. Promise. This allows its retail electric car customers between 80 and 100 days after collection to ‘drive and decide.’ The time frame in which people can return vehicles is from the point that they take delivery of their new cars. They just need to inform their retailer, who will then arrange a refund minus a 3% fixed usage charge, as well as the cost to repair any damage or modifications to the cars since they were handed over.**
“Official figures show more than 1.3 million UK motorists have already converted to electric, and time and time again our customers tell us they would never go back to petrol or diesel having made the move,” said Rod McLeod, Director of Volkswagen UK. “But there are many more people who want to go electric but feel unsure. This straightforward initiative gives them the perfect opportunity to ‘drive and decide’ with no strings attached.”
Euro NCAP ratings place all Volkswagen ID. models among the top-performing electric vehicles in terms of safety, and they have secured an impressive list of awards including Best Family Car at the GQ Car Awards (for the ID.3), Best Saloon at the Autocar Awards (ID.7) and World Car of the Year (ID.4).
*AutoInformed on
**The Volkswagen brand
A total of 166,304 new Volkswagen passenger vehicles were registered in the UK in 2024, according to the Society of Motor Manufacturers and Traders (SMMT). This equaled a market share of 8.52% per cent, matching the brand’s market share in 2023, and made Volkswagen the UK’s best-selling new-car brand for the fourth year running.
The Volkswagen Passenger Cars brand has a global presence, producing vehicles at 29 locations in 12 countries, and employs 170,000 people. In 2024, Volkswagen delivered ~4.80 million vehicles worldwide. These included the Polo, T-Roc, T-Cross, Golf, Tiguan and Passat, as well as the all-electric ID. models. Volkswagen handed over about 383,000 all-electric vehicles to customers worldwide in 2024.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.