American Honda Posts 358,848 Q3 U.S. Sales

Ken Zino of AutoInformed.com on American Honda Posts Solid U.S. September Sales

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American Honda’s Acura and Honda brands posted combined September 2025 sales of 105,097 and Q3 combined sales of 358,848. Year-to-date, American Honda has sold 1,097,999 cars and trucks, ~4% increase. The challenge forthcoming is the end of the EV tax credits, which has now expired. Still, American Honda is well positioned with its line of hybrid models.

“Balanced sales of light trucks, passenger cars, including record sales of electrified models and helping Honda and Acura manage the challenging market conditions,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. “Our investment in the ability to make hybrid-electric vehicles in America, including the Honda hybrid system, has led to record sales of CR-V, Accord and Civic hybrid models.”

Sales Highlights Honda

  • Balanced sales of Honda light trucks, passenger cars and electrified models helped brand maintain yearly sales increase of 4.1%
  • Record sales of all-new Passport, up nearly 75% year to date, with TrailSport accounting for a~80% of sales.
  • Record electrified sales in September and year-to-date: led by CR-V hybrid, Accord hybrid and Civic hybrid, along with the Prologue EV.
  • Monthly CR-V sales of more than 28,000, with 54% of sales hybrid models.
  • HR-V and Pilot combined for ~20,000 units in September.
  • Honda passenger cars posted sales of ~30,000 units, boosted by growing Accord sales (more than 47% hybrid) and Civic (more than 36% hybrid).

Sales Highlights Acura

  • Acura gateway models (lower priced in the lineup in marketing babble – AutoCrat) continue to lead their segments, while SUVs maintain a 9% year-to-date sales increase.
  • New ADX premium gateway crossover is capturing a segment-leading nearly 30% of retail sales.
  • Integra sales topped 1500 units to maintain significant lead in gateway sedan segment, with over 30% of retail sales in segment.
  • MDX and RDX at 4800 units in September despite lower inventory.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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