Click to enlarge.
Porsche (P911.DE) said today that a total of 212,509 cars were delivered to customers worldwide between January and September, of which 35.2% were electrified (+12.8 percentage points). Porsche (P911.DE) said today that a total of 212,509 cars were delivered to customers worldwide between January and September, of which 35.2% were electrified (+12.8 percentage points). However, in China the world’s largest market, Porsche has lost its once gleaming image and lucrative sales results. In China, 32,195 cars were delivered to customers (-26%.) The primary Porsche excuses for this decline “remain the challenging market conditions, particularly in the luxury segment, and the intense competition in the Chinese market.” The gleam is also fading elsewhere for Porsche. Will losses follow?
“Porsche continues to maintain robust delivery figures this year. The level is in line with our expectations, especially considering the ongoing geopolitical and economic conditions,“ claimed Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. “In the coming months, our customers can look forward to many exceptional product offerings. We recently unveiled the new 911 Turbo S at the IAA, the range-topping version of our iconic sports car. This strengthens our brand core. Demand for the new flagship is very strong, and the car has received a lot of praise from the media and prospective customers.”
The strongest growth among the vehicle makers lineup of six model was recorded by the Macan. This contributes significantly to a high electrification rate of 56% in Europe (Region Europe including Germany). North America for the moment remains the largest sales region, with 64,446 deliveries representing a 5% increase compared to the previous year. The Overseas and Emerging Markets achieved a new all-time high with 43,090 deliveries from January to September.
During the first three quarters of 2025, 64,783 Macans were delivered to customers (+18%). More than 55% of these (36,250 cars) were fully electric. Meanwhile, the combustion-engine Macan continues to be offered in most markets outside the EU, with 28,533 delivered. Between January and September, 21,243 examples of the Panamera were delivered to customers, a -1% dip.
Deliveries of the 911 totaled 37,806 up to the end of September, decreasing -5%. The 718 Boxster and 718 Cayman models recorded 15,380 deliveries, a -15% decrease compared to the previous year. This is mainly due to limited model availability resulting from EU cybersecurity regulations. Production of the current 718 model line will end in the fourth quarter of 2025.
A total of 12,641 all-electric Taycan models were delivered between January and September (-10 %). For the Cayenne, the delivery figures totaled 60,656, representing a, gulp, -22% decrease The new fully electric Cayenne is planned to be unveiled in the fourth quarter. It will be offered alongside the current model, which offers both combustion-engine and plug-in hybrid powertrains.
“We have made forward-looking product decisions in recent weeks,” said Becker. “In doing so, we’re responding to the diverse needs of customers worldwide and the slowing of the uptake of electric mobility, allowing us to be more flexible in the years to come. We expect the market environment to remain challenging in the future.”
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Porsche Sales Tank in China. So-So Elsewhere
Click to enlarge.
Porsche (P911.DE) said today that a total of 212,509 cars were delivered to customers worldwide between January and September, of which 35.2% were electrified (+12.8 percentage points). Porsche (P911.DE) said today that a total of 212,509 cars were delivered to customers worldwide between January and September, of which 35.2% were electrified (+12.8 percentage points). However, in China the world’s largest market, Porsche has lost its once gleaming image and lucrative sales results. In China, 32,195 cars were delivered to customers (-26%.) The primary Porsche excuses for this decline “remain the challenging market conditions, particularly in the luxury segment, and the intense competition in the Chinese market.” The gleam is also fading elsewhere for Porsche. Will losses follow?
“Porsche continues to maintain robust delivery figures this year. The level is in line with our expectations, especially considering the ongoing geopolitical and economic conditions,“ claimed Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. “In the coming months, our customers can look forward to many exceptional product offerings. We recently unveiled the new 911 Turbo S at the IAA, the range-topping version of our iconic sports car. This strengthens our brand core. Demand for the new flagship is very strong, and the car has received a lot of praise from the media and prospective customers.”
The strongest growth among the vehicle makers lineup of six model was recorded by the Macan. This contributes significantly to a high electrification rate of 56% in Europe (Region Europe including Germany). North America for the moment remains the largest sales region, with 64,446 deliveries representing a 5% increase compared to the previous year. The Overseas and Emerging Markets achieved a new all-time high with 43,090 deliveries from January to September.
During the first three quarters of 2025, 64,783 Macans were delivered to customers (+18%). More than 55% of these (36,250 cars) were fully electric. Meanwhile, the combustion-engine Macan continues to be offered in most markets outside the EU, with 28,533 delivered. Between January and September, 21,243 examples of the Panamera were delivered to customers, a -1% dip.
Deliveries of the 911 totaled 37,806 up to the end of September, decreasing -5%. The 718 Boxster and 718 Cayman models recorded 15,380 deliveries, a -15% decrease compared to the previous year. This is mainly due to limited model availability resulting from EU cybersecurity regulations. Production of the current 718 model line will end in the fourth quarter of 2025.
A total of 12,641 all-electric Taycan models were delivered between January and September (-10 %). For the Cayenne, the delivery figures totaled 60,656, representing a, gulp, -22% decrease The new fully electric Cayenne is planned to be unveiled in the fourth quarter. It will be offered alongside the current model, which offers both combustion-engine and plug-in hybrid powertrains.
“We have made forward-looking product decisions in recent weeks,” said Becker. “In doing so, we’re responding to the diverse needs of customers worldwide and the slowing of the uptake of electric mobility, allowing us to be more flexible in the years to come. We expect the market environment to remain challenging in the future.”
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.