Click for more.
Nissan Motorsports & Customizing Co., Ltd. (7201T and NSANY ADR) together with Nissan Oceania, say they have a multi-phase plan to expand the NISMO brand’s presence in Australia. This will improve local access to authentic NISMO parts, accessories, heritage support, technical expertise and so-called customer experiences.*
“NISMO represents one of the most authentic expressions of Nissan’s passion for performance, innovation and customer excitement,” said Ivan Espinosa, President and CEO, Nissan Motor Company. “As we advance our long-term vision of mobility intelligence for everyday life, we will continue to deliver new experiences to our customers. The expansion of the NISMO brand in markets such as Australia is an important step in bringing exciting experiences to customers who value performance and authenticity,” Espinosa claimed.
The plan starts with the creation of NISMO Performance Centers in Australia, making the market one of the first outside Japan to bring NISMO Omori Factory expertise closer to local customers.
These centers will provide a direct link to NISMO’s Omori Factory in Japan, support advanced vehicle restoration programs, and be staffed with factory-certified NISMO Meisters backed by NISMO’s global expertise.
The first local NISMO Performance Center is targeted to open at Nissan Ferntree Gully in Victoria in the second half of 2026, with additional locations to be announced.
The announcement corresponds with the visit of Yutaka Sanada, President and CEO of Nissan Motorsports & Customizing (NMC) and global head of the NISMO brand, to Sydney ahead of this weekend’s GT‑R Festival.**
“NISMO’s global expansion is about bringing the brand closer to customers in the right markets, with the right products, services and experiences. Australia is a natural priority because of its mature performance culture, strong GT‑R community and clear appetite for authentic NISMO heritage, performance parts, technical expertise and motorsport-driven experiences,” Sanada said.
The visit comes at a critical time for NISMO, following the brand’s announcement in December 2025 of a global expansion strategy. This includes plans to grow its restoration, resto-mod and parts businesses, initially focused on the Nissan Skyline GT‑R (R32, R33 and R34). More vehicles and regional programs will follow. Nissan Motor Company is fighting to survive in the current global trade and tariff wars environment.*
The broader global strategy will see the NISMO brand expand its footprint into more markets, increase its model lineup, evolve beyond traditional sports cars into new segments, and reinforce Nissan’s “track to road” approach to motorsport-derived innovation.
*AutoInformed on
**NMC was formed in 2022 by combining Nissan’s motorsports and customization subsidiaries with AUTECH’s customization expertise.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – NISMO Coming to Australia
Click for more.
Nissan Motorsports & Customizing Co., Ltd. (7201T and NSANY ADR) together with Nissan Oceania, say they have a multi-phase plan to expand the NISMO brand’s presence in Australia. This will improve local access to authentic NISMO parts, accessories, heritage support, technical expertise and so-called customer experiences.*
“NISMO represents one of the most authentic expressions of Nissan’s passion for performance, innovation and customer excitement,” said Ivan Espinosa, President and CEO, Nissan Motor Company. “As we advance our long-term vision of mobility intelligence for everyday life, we will continue to deliver new experiences to our customers. The expansion of the NISMO brand in markets such as Australia is an important step in bringing exciting experiences to customers who value performance and authenticity,” Espinosa claimed.
The plan starts with the creation of NISMO Performance Centers in Australia, making the market one of the first outside Japan to bring NISMO Omori Factory expertise closer to local customers.
These centers will provide a direct link to NISMO’s Omori Factory in Japan, support advanced vehicle restoration programs, and be staffed with factory-certified NISMO Meisters backed by NISMO’s global expertise.
The first local NISMO Performance Center is targeted to open at Nissan Ferntree Gully in Victoria in the second half of 2026, with additional locations to be announced.
The announcement corresponds with the visit of Yutaka Sanada, President and CEO of Nissan Motorsports & Customizing (NMC) and global head of the NISMO brand, to Sydney ahead of this weekend’s GT‑R Festival.**
“NISMO’s global expansion is about bringing the brand closer to customers in the right markets, with the right products, services and experiences. Australia is a natural priority because of its mature performance culture, strong GT‑R community and clear appetite for authentic NISMO heritage, performance parts, technical expertise and motorsport-driven experiences,” Sanada said.
The visit comes at a critical time for NISMO, following the brand’s announcement in December 2025 of a global expansion strategy. This includes plans to grow its restoration, resto-mod and parts businesses, initially focused on the Nissan Skyline GT‑R (R32, R33 and R34). More vehicles and regional programs will follow. Nissan Motor Company is fighting to survive in the current global trade and tariff wars environment.*
The broader global strategy will see the NISMO brand expand its footprint into more markets, increase its model lineup, evolve beyond traditional sports cars into new segments, and reinforce Nissan’s “track to road” approach to motorsport-derived innovation.
*AutoInformed on
**NMC was formed in 2022 by combining Nissan’s motorsports and customization subsidiaries with AUTECH’s customization expertise.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.