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The 2027 Toyota Prius (NYSE: TM, 7203T)* is expected to arrive at Toyota dealerships this summer with a Manufacturer’s Suggested Retail Price, of $28,755 plus a Dealer Processing and Handling fee of $1295. The top of the range MSRP is $37,170. The 2027 Toyota Prius is built at the Tsutsumi Plant in Japan, so pricing and supply are subject to the whims, wars and trade policies of the Trump mis-administration.
“Building on more than 26 years of hybrid leadership, Prius delivers the smart features, impressive fuel economy and engaging performance that customers have come to expect. For 2027, Prius adds Dual-Zone HVAC, giving the driver and front passenger the ability to set their own preferred temperatures for a more personalized cabin experience,” Toyota said in a news release.
Powertrain and Performance
The 2027 Prius is Available in LE, XLE, Nightshade and Limited grades. It is powered by the fifth-generation Toyota Hybrid System (THS 5). By pairing a 2.0-liter, 4-cylinder DOHC engine with e electric motors, Prius delivers a charming driving experience alongside remarkable efficiency in AutoInformed’s experience through all of its generation. Toyota developed the breakthrough hybrid car when it was excluded from the ill-fated Partnership for a New Generation of Vehicles (PNGV) that squandered.**
- Front-Wheel Drive (FWD): 194 net-combined horsepower, an estimated 0-60 mph time of 7.2 seconds and an EPA-estimated 55 MPG combined rating in the LE grade.
- All-Wheel Drive (AWD): 196 net-combined horsepower, an estimated 0-60 mph time of 7.0 seconds and an EPA-estimated 53 MPG combined rating in the LE AWD grade.
Fifth-Generation Toyota Hybrid System (THS 5)
The THS 5 utilizes a 2.0L gas engine and two motor-generators through a continuously variable transmission to efficiently charge a lithium-ion battery. Efficiency is further maximized by an Electronically Controlled Brake system that coordinates regenerative and hydraulic braking to recover electrical energy. For short distances at low speeds, such as in parking garages, a selectable EV Mode allows pure electric operation and includes a Vehicle Proximity Notification system to alert pedestrians.
Electronic On-Demand All-Wheel Drive
On AWD-equipped models, the Electronic On-Demand system employs a separate, rear-mounted Interior Permanent Magnet (IPM) electric motor. Using data from wheel-speed and G-force sensors, the system seamlessly distributes power to the rear wheels when needed. This compact design helps reduce front-wheel slip during acceleration, enhances cornering agility by minimizing understeer and provides added traction on slippery surfaces.
Selectable Drive Modes
With the push of a button, the 2027 Prius allows drivers to choose ride settings:
- NORMAL: Maintains an ideal balance of fuel economy and acceleration.
- ECO: Improves hybrid system efficiency by moderating power in response to accelerator pedal input.
- SPORT: Enhances dynamic performance and throttle response.
Multimedia and Connectivity

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The 2027 Toyota Prius is equipped with an 8-inch Toyota Audio Multimedia screen on the LE, XLE and Nightshade grades, while a 12.3-inch display is standard on the Limited grade and optional on Nightshade.
The Toyota Audio Multimedia system gives drivers the opportunity to access a wide range of connectivity and convenience features, including Over-the-Air (OTA) updates. The LE, XLE and Nightshade grades come standard with a six-speaker audio system. For a premium listening experience, the Limited grade has an eight-speaker JBL® Premium Audio system with Clari-Fi® technology, which restores rich sound quality to compressed digital music formats.
Five-year trials of Connected Services are included for Safety Connect,* Service Connect,* and Remote Connect.* as well as a 30-day/3 GB Wi-Fi Connect* trial. Additional services, such as Drive Connect,* may be available depending on grade. Visit Toyota Connected Services to learn more. *(4G Network-dependent)
Grade Equipment
The 2027 Toyota Prius will be available in four grades. Standard features across all grades include Wireless Apple CarPlay and Android Auto™ compatibility, 7-inch digital gauge cluster and Toyota Safety Sense 3.0.
Key LE grade items:
- 17-inch alloy wheels with wheel covers.
- 6-way adjustable fabric-trimmed front seats in black or grey.
- SofTex®-trimmed steering wheel.
- Dual-zone HVAC.
- Six USB-C ports.
- Electronic Parking Brake.
- Toyota Audio Multimedia with an 8-inch touchscreen.
The XLE grade includes everything on the LE grade plus:
- 19-inch alloy wheels.
- 8-way adjustable SofTex®-trimmed front seats.
- SofTex®-trimmed heated tilt/telescopic steering wheel.
- Heated front seats.
- Qi-compatible wireless charger.
- Rain-sensing windshield wipers.
Based on the XLE grade, the Nightshade grade has the following unique items:
- 19-inch alloy wheels with black finish.
- Black bumper trim.
- Black shark fin antenna.
- Blackout badging.
- Black doorsills.
- Black 8-way adjustable SofTex®-trimmed front seats with grey stitching.
- Carbon fiber detail on the dashboard.
The Limited grade includes everything on the XLE grade plus:
- Power liftback.
- Driver’s seat with memory function.
- Heated and ventilated front seats.
- 8-speaker JBL® Premium Audio.
- Toyota Audio Multimedia with a 12.3-inch touchscreen.
- The Limited grade also has an available Limited Premium Package that comes with Advanced Park and a Panoramic View Monitor.
Safety
The Toyota Prius comes standard with Toyota Safety Sense 3.0. For complete details on Toyota Safety Sense 3.0 go to Toyota.com/safety-sense. Safety Sense 3.0 includes:
- Pre-Collision System with Pedestrian Detection.
- Full-Speed Range Dynamic Radar Cruise Control.
- Lane Departure Alert with Steering Assist.
- Lane Tracing Assist.
- Road Sign Assist.
- Automatic High Beams.
- Proactive Driving Assist.
- Blind Spot Monitor with Rear Cross-Traffic Alert.
- Safe Exit Alert.
*AutoInformed on
PNGV – Partnership for a New Generation of Vehicles
This is a notable, spectacular Federal failure. The Partnership for a New Generation of Vehicles, aka PNGV, was a cooperative research program between the U.S. government and then DaimlerChrysler, Ford Motor Company and General Motors. Critics, including this industry observer now at AutoInformed, described it as $80 billion in welfare for automakers and the national labs. PNGV, allegedly, would bring 80 mpg vehicles to market by 2003. The partnership, formed in 1993, involved eight federal agencies, the national laboratories, universities, and the United States Council for Automotive Research (USCAR), which then was the Detroit Three. The program was cancelled by the Bush Administration in 2001 at the request of the automakers. Not a single production vehicle was built.
Since Japanese automakers were excluded from the federal research program – and worried it might work, Toyota then started its own research program with the help of the Japanese government on fuel efficient hybrid cars. The result was Prius – and ultimately the hybrid segment that Toyota is still a major player in the U.S. and globally. – AutoCrat.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
First Look – The 2027 Trendsetting Toyota Prius Hybrid
Click for more.
The 2027 Toyota Prius (NYSE: TM, 7203T)* is expected to arrive at Toyota dealerships this summer with a Manufacturer’s Suggested Retail Price, of $28,755 plus a Dealer Processing and Handling fee of $1295. The top of the range MSRP is $37,170. The 2027 Toyota Prius is built at the Tsutsumi Plant in Japan, so pricing and supply are subject to the whims, wars and trade policies of the Trump mis-administration.
“Building on more than 26 years of hybrid leadership, Prius delivers the smart features, impressive fuel economy and engaging performance that customers have come to expect. For 2027, Prius adds Dual-Zone HVAC, giving the driver and front passenger the ability to set their own preferred temperatures for a more personalized cabin experience,” Toyota said in a news release.
Powertrain and Performance
The 2027 Prius is Available in LE, XLE, Nightshade and Limited grades. It is powered by the fifth-generation Toyota Hybrid System (THS 5). By pairing a 2.0-liter, 4-cylinder DOHC engine with e electric motors, Prius delivers a charming driving experience alongside remarkable efficiency in AutoInformed’s experience through all of its generation. Toyota developed the breakthrough hybrid car when it was excluded from the ill-fated Partnership for a New Generation of Vehicles (PNGV) that squandered.**
Fifth-Generation Toyota Hybrid System (THS 5)
The THS 5 utilizes a 2.0L gas engine and two motor-generators through a continuously variable transmission to efficiently charge a lithium-ion battery. Efficiency is further maximized by an Electronically Controlled Brake system that coordinates regenerative and hydraulic braking to recover electrical energy. For short distances at low speeds, such as in parking garages, a selectable EV Mode allows pure electric operation and includes a Vehicle Proximity Notification system to alert pedestrians.
Electronic On-Demand All-Wheel Drive
On AWD-equipped models, the Electronic On-Demand system employs a separate, rear-mounted Interior Permanent Magnet (IPM) electric motor. Using data from wheel-speed and G-force sensors, the system seamlessly distributes power to the rear wheels when needed. This compact design helps reduce front-wheel slip during acceleration, enhances cornering agility by minimizing understeer and provides added traction on slippery surfaces.
Selectable Drive Modes
With the push of a button, the 2027 Prius allows drivers to choose ride settings:
Multimedia and Connectivity
Click for more.
The 2027 Toyota Prius is equipped with an 8-inch Toyota Audio Multimedia screen on the LE, XLE and Nightshade grades, while a 12.3-inch display is standard on the Limited grade and optional on Nightshade.
The Toyota Audio Multimedia system gives drivers the opportunity to access a wide range of connectivity and convenience features, including Over-the-Air (OTA) updates. The LE, XLE and Nightshade grades come standard with a six-speaker audio system. For a premium listening experience, the Limited grade has an eight-speaker JBL® Premium Audio system with Clari-Fi® technology, which restores rich sound quality to compressed digital music formats.
Five-year trials of Connected Services are included for Safety Connect,* Service Connect,* and Remote Connect.* as well as a 30-day/3 GB Wi-Fi Connect* trial. Additional services, such as Drive Connect,* may be available depending on grade. Visit Toyota Connected Services to learn more. *(4G Network-dependent)
Grade Equipment
The 2027 Toyota Prius will be available in four grades. Standard features across all grades include Wireless Apple CarPlay and Android Auto™ compatibility, 7-inch digital gauge cluster and Toyota Safety Sense 3.0.
Key LE grade items:
The XLE grade includes everything on the LE grade plus:
Based on the XLE grade, the Nightshade grade has the following unique items:
The Limited grade includes everything on the XLE grade plus:
Safety
The Toyota Prius comes standard with Toyota Safety Sense 3.0. For complete details on Toyota Safety Sense 3.0 go to Toyota.com/safety-sense. Safety Sense 3.0 includes:
*AutoInformed on
PNGV – Partnership for a New Generation of Vehicles
This is a notable, spectacular Federal failure. The Partnership for a New Generation of Vehicles, aka PNGV, was a cooperative research program between the U.S. government and then DaimlerChrysler, Ford Motor Company and General Motors. Critics, including this industry observer now at AutoInformed, described it as $80 billion in welfare for automakers and the national labs. PNGV, allegedly, would bring 80 mpg vehicles to market by 2003. The partnership, formed in 1993, involved eight federal agencies, the national laboratories, universities, and the United States Council for Automotive Research (USCAR), which then was the Detroit Three. The program was cancelled by the Bush Administration in 2001 at the request of the automakers. Not a single production vehicle was built.
Since Japanese automakers were excluded from the federal research program – and worried it might work, Toyota then started its own research program with the help of the Japanese government on fuel efficient hybrid cars. The result was Prius – and ultimately the hybrid segment that Toyota is still a major player in the U.S. and globally. – AutoCrat.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.