Click for more.
Porsche (P911.DE) said today in Stuttgart that it increased its share of electrified vehicles sold during the first half of 2025 to ~36% for a 14.5 percentage points increase year-over-year.* These consist of 23.5% fully electric vehicles and 12.6 % plug-in hybrids. The strongest growth among the sports car manufacturer’s six model lines was posted by the Macan with a 15% increase.
“The fully electric Macan is making a significant contribution to our proportion of electrified cars,” said Matthias Becker, Board Member for Sales and Marketing at Porsche AG. “Overall, we have succeeded in keeping sales volumes stable and balanced across the sales regions despite ongoing geopolitical challenges. Our customers continue to place great value on individualized vehicles, and we will continue to expand our offerings in this area.”
Click for more.
North America remains the largest Porsche sales region, with 43,577 deliveries and a 10% increase compared to 2024. This marks the strongest first half of the year in the region´s history. The increase is mainly due to higher product availability in the market and the price protection offered in the first half of the year due to increased import tariffs. The Overseas and Emerging Markets also performed well, posting a 10% increase, achieving a new all-time high. A total of 30,158 vehicles were delivered to customers there.
In Europe (excluding Germany), Porsche delivered 35,381 vehicles in the first half of the year, representing a -8% decrease from the previous year. In the home market of Germany, 15,973 customers took delivery of their vehicles, a decrease of -23%.
In China, 21,302 vehicles were delivered to customers (-28%). Porsche claimed that the main reasons for the drop remain the challenging market conditions, particularly in the luxury segment, and intense competition in the Chinese market. The focus remains on value-oriented sales aimed at balancing demand and supply. Globally, Porsche remains -6% below the previous year’s figures in the first half of the year.
Macan is Sales Leader
During the first half of the year, 45,137 Macan models were delivered to customers (+15 %). Roughly 60% of these (25,884 vehicles) were the fully electric variant. In most markets outside the EU, the combustion-engine Macan continues to be offered, with 19,253 of them delivered. The Panamera had 14,975 deliveries, a 13% increase.
Deliveries of the 911 totaled 25,608 units in the first half of the year. The decline of -9% was attributed by Porsche to strong final sales of the predecessor model in 2024, and the staggered product introduction of the new derivatives. The 718 Boxster and 718 Cayman models recorded 10,496 deliveries, -12% fewer than 2024. “This is primarily due to limited model availability resulting from EU cybersecurity regulations. Production of the current 718 series will be phased out in the fourth quarter of 2025. Between January and June, 8,302 examples of the Taycan were delivered to customers (-6 per cent). The total for deliveries of the Cayenne came to 41,873, a 23% decrease, partly due to catch-up effects during the same period the previous year,” Porsche said.
“We expect the environment to remain challenging. This makes it all the more important that we work closely with our sales regions to carefully balance supply and demand in line with our ‘value over volume’ strategy. The basis for this is our highly attractive and almost completely renewed product range, which excellently covers the very diverse customer requirements worldwide in terms of powertrain and equipment,” Becker claimed.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Porsche Macan Sales ~60% Electric
Click for more.
Porsche (P911.DE) said today in Stuttgart that it increased its share of electrified vehicles sold during the first half of 2025 to ~36% for a 14.5 percentage points increase year-over-year.* These consist of 23.5% fully electric vehicles and 12.6 % plug-in hybrids. The strongest growth among the sports car manufacturer’s six model lines was posted by the Macan with a 15% increase.
“The fully electric Macan is making a significant contribution to our proportion of electrified cars,” said Matthias Becker, Board Member for Sales and Marketing at Porsche AG. “Overall, we have succeeded in keeping sales volumes stable and balanced across the sales regions despite ongoing geopolitical challenges. Our customers continue to place great value on individualized vehicles, and we will continue to expand our offerings in this area.”
Click for more.
North America remains the largest Porsche sales region, with 43,577 deliveries and a 10% increase compared to 2024. This marks the strongest first half of the year in the region´s history. The increase is mainly due to higher product availability in the market and the price protection offered in the first half of the year due to increased import tariffs. The Overseas and Emerging Markets also performed well, posting a 10% increase, achieving a new all-time high. A total of 30,158 vehicles were delivered to customers there.
In Europe (excluding Germany), Porsche delivered 35,381 vehicles in the first half of the year, representing a -8% decrease from the previous year. In the home market of Germany, 15,973 customers took delivery of their vehicles, a decrease of -23%.
In China, 21,302 vehicles were delivered to customers (-28%). Porsche claimed that the main reasons for the drop remain the challenging market conditions, particularly in the luxury segment, and intense competition in the Chinese market. The focus remains on value-oriented sales aimed at balancing demand and supply. Globally, Porsche remains -6% below the previous year’s figures in the first half of the year.
Macan is Sales Leader
During the first half of the year, 45,137 Macan models were delivered to customers (+15 %). Roughly 60% of these (25,884 vehicles) were the fully electric variant. In most markets outside the EU, the combustion-engine Macan continues to be offered, with 19,253 of them delivered. The Panamera had 14,975 deliveries, a 13% increase.
Deliveries of the 911 totaled 25,608 units in the first half of the year. The decline of -9% was attributed by Porsche to strong final sales of the predecessor model in 2024, and the staggered product introduction of the new derivatives. The 718 Boxster and 718 Cayman models recorded 10,496 deliveries, -12% fewer than 2024. “This is primarily due to limited model availability resulting from EU cybersecurity regulations. Production of the current 718 series will be phased out in the fourth quarter of 2025. Between January and June, 8,302 examples of the Taycan were delivered to customers (-6 per cent). The total for deliveries of the Cayenne came to 41,873, a 23% decrease, partly due to catch-up effects during the same period the previous year,” Porsche said.
“We expect the environment to remain challenging. This makes it all the more important that we work closely with our sales regions to carefully balance supply and demand in line with our ‘value over volume’ strategy. The basis for this is our highly attractive and almost completely renewed product range, which excellently covers the very diverse customer requirements worldwide in terms of powertrain and equipment,” Becker claimed.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.