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Category Archives: marketing
Annals of Marketing – Camaro ZL1 Garage 56 Edition
“Even though Chevrolet has been racing since its inception in 1911, we’ve never done anything quite like Garage 56,” said General Motors President Mark Reuss, who in AutoInformed’s direct experience losing to him on a track, is quite an accomplished driver himself. If he can sit through interminable corporate meetings, we bet he could run Le Mans, but he isn’t driving. Continue reading
Ford Next with Uber to Offer Drivers Mustang Mach-Es
“We understand uptime and ease of use are critical to every rideshare driver. As more of them make the switch to electric vehicles, we’re building the Ford Drive program around their unique needs,” claimed Bill Knapp, who heads Ford Drive. Continue reading
GM Adding Active Safety Systems to 98% of its 2023 Vehicles
“GM has gone well beyond the safety commitment we made to our customers for the 2023 model year, with a handful of additional standard safety features shown to bring real-world results,” claimed John Capp, director, Vehicle Safety Technology, Strategy and Regulations. “As we look ahead toward a future vision of zero crashes, zero emissions and zero congestion, these technologies are significant building blocks with proven benefits for reducing common crashes.” Continue reading
Ford EV Customers to Get Access to Tesla Superchargers
“We’ve spent the last 10 years building an industry-leading Charging Network that enables freedom to travel and provides charging confidence for our Tesla owners. We’re excited to deliver on our mission to accelerate the world’s transition to sustainable energy by welcoming Ford owners, and other electric vehicles who adopt NACS, to our thousands of Superchargers across North America,” said Rebecca Tinucci, Tesla’s senior director of charging infrastructure. Continue reading
Buy a Citroën My Ami Buggy Online June 20?
Citroën will sell a new special edition of 1000 units, which will be available in ten countries: France including the French overseas departments, Italy, Spain, Belgium, Greece, Portugal, the United Kingdom, Luxembourg, Morocco and Turkey. Buggy is priced at €10,490, ~$11,300.50 if you can get one. The last time around it took the fastest buyer to complete the entire purchase process of the first sale 2 minutes and 53 seconds. The first will be delivered mid-September. Continue reading
Three-Row ID.Buzz Debuts on International VW Bus Day
Volkswagen said today it will celebrate the first ever International Volkswagen Bus Day with the debut of the three-row version of Volkswagen’s all-electric ID. Buzz in Huntington Beach, California. A combined media- and public- global reveal event will include new product showcases, live entertainment and streamed programming, plus a “Cars & Coffee” style gathering for classic Volkswagen Bus owners. Continue reading
BMW Going with the EV Tyde at Cannes
Two 100 kW electric motors convert 240 kWh of energy supplied by six batteries from the BMW into a claimed range of more than 50 nautical miles (~100 km). The craft can deliver an operating speed of 24 knots, with a maximum speed of 30 knots. BMW said THE ICON “makes almost zero noise, without unpleasant vibrations or shocks and minimizing wake.” Continue reading
First Look – 2024 Ford Ranger Pickup
The design of Ranger is defined by distinctive grilles and front-end appearances for XL, XLT and Lariat models. The Ford C-clamp headlight treatment and strong shoulder lines down the sides incorporate bigger wheel arches The rear end mirrors the front with C-clamp tail-lamps, with “RANGER” stamped across the tailgate. We guess it’s up to you to know if you’re coming or going. Continue reading
Drip, Drip, Drip Marketing – Hummer Omega Edition
GMC revealed today the 2024 HUMMER EV Omega Edition, a limited-edition vehicle with a so-called Neptune Blue Matte1 exterior color that GMC hopes will attract buyers for a set of wheels that will be priced at levels among the stars. Pricing will be announced closer to production, expected in the first half of 2024. However, this is a UAW contract year, which means anything can happen at GM’s Factory ZERO Detroit-Hamtramck Assembly Center. Continue reading
Pre-Order 2024 Acura Integra Type S on 11 May
Standard high-performance hardware includes a 6-speed manual transmission, limited slip differential and an innovative dual-axis front suspension design that Acura claims improves road holding and reduces torque steer. Given the impressive torque rating, AutoInformed wonders how much of it will go up in tire smoke instead of acceleration? Continue reading
Posted in marketing, performance
Tagged 2024 Acura Integra Type S, auto industry commentary, autoinformed.com, Ken Zino
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Annals of Marketing – Fully Electric Toyota bZ4X Ads Debut
What’s called a fully integrated bZ4X campaign was developed by Saatchi & Saatchi and Intertrend, with consideration of the transcultural mainstream audiences across America – a refreshingly awakened approach, despised by real or legislative fascists and neo-Nazis. Toyota said its campaigns “are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach.” Continue reading
OTA – More Horsepower for Mercedes EQE, EQS Customers
Mercedes-Benz said in Atlanta today that EQE and EQS customers in North America can now opt for more performance with the new “Acceleration Increase On-Demand upgrade,” available as an Over-the-Air update (OTA) This applies to Sedan and SUV models. The upgrade raises the vehicle’s output by as much as 80 horsepower. Continue reading
Marketing Annals – Dream Chaser Trax to Great Lakes Activist
Meag Schwartz, described as a local Michigan activist and environmental educator, won on the basis of her pursuing protecting and cleaning up the Great Lakes. Continue reading
Drip, Drip – GMC Debuts 3X Trim for HUMMER EV Pickup, SUV
As with the other former ‘Detroit Three ‘companies, marketing is having it two ways for an EV – fast on-road performance and with off-road capability. It is working, at least for GMC – reservations are currently full for the HUMMER EV Pickup and SUV. Just bring money – lots of it – these are priced well over $100,000. Continue reading
Le Mans – Ferrari, Corvette, Victorious in Rain
As always, rain induced carnage worked its way with hapless drivers making the outcome somewhat random with roughly one-third of the race run under yellow flags with its innovative five separate safety cars deployed by class. There was a record 16-car hypercar field with competitors from Cadillac,* Ferrari, Peugeot and Porsche. These race cars are now clearly as complex, exciting and as expensive as Formula One cars. Continue reading →