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Category Archives: marketing
Honda Alabama Begins Making Largest Pilot SUV Ever
The largest Honda SUV ever, the new Pilot is longer and wider than its predecessor. It’s available in five trim levels: Sport, EX-L, Touring, Elite and TrailSport**. The mid-sized, three-row SUV has a new, stronger and more capable platform that also provides more passenger and cargo space. With a new optional opening panoramic sunroof, the new Pilot is the only vehicle in its class to combine 8-passenger seating and this type of roof. Continue reading
More Horsepower for All 2024 Mustang Engines Next Summer
In a release today, Ford Motor said that all seventh-generation 2024 Mustang engines will have more horsepower, starting with the Dark Horse rated at 500. It has a fourth-generation Coyote V8 engine with 500 horsepower and 418 ft.-lb. of torque* … Continue reading
Chief Marketing Officer Suzy Deering Abruptly Flees Ford Blue
Let the media speculation begin. However, as we have noted Ford Blue – the old internal combustion engine business that is being phased out, is not the future of Ford Motor. Neither now is it the future of Ms. Deering. Continue reading
Posted in marketing, news analysis, people
Tagged auto industry commentary, autoinformed.com, Ken Zino, Kumar Galhotra, Suzy Deering
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Stellantis Autonomy Disability Program for People with Motor Disabilities Now Expanding to all European Brands
Created in Italy by the Fiat brand, the Autonomy program will be extended to all brands in the European markets where the Group maintains a presence. Autonomy has been active in Italy since 1995, with 15 Mobility Centers – specialist facilities where people with disabilities can find the medical and technical advice they need to apply for a special driving license. Partnerships with the main converters in the industry are key to the program. Continue reading
Porsche Supercup Remains Formula 1® Support Series
Both parties have extended the agreement for eight years until 2030. For the 2023 season, the international one-make cup will use the 375 kW (510 PS or 503 horsepower) Porsche 911. During the eight races of the 2022 Porsche Mobil 1 Supercup, 28 registered competitors and 25 guest drivers competed. Continue reading
Stellantis Overhauling European Dealer Network in 2023
In essence, electrification is a challenge facing all global automakers. Currently in the US Ford Motor is facing a major dealer revolt over its proposed electrification model. At Stellantis – the mega merger of FCA and PSA companies – the problem is acute – with its Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall automotive brands, as well as Free2move and Leasys services – the multi-brand distribution network is, well, complex. Continue reading
Porsche Showing 911 Dakar at LA. Honda Wins Baja 1000
Welcome to the confusing world of performance car and truck racing and production car and truck marketing. There are clear differences in the vehicles, but the promotional aspects are virtually identical. Continue reading
Hyper Marketing as Mercedes-AMG ONE Sets Nordschleife Record
Mercedes-AMG is the first car manufacturer to have run the Nürburgring Nordschleife with such a hypercar and set official records there just by finishing. It does allow for hyper marketing though, so to speak. The Mercedes-AMG ONE is therefore not only the absolute fastest road-legal vehicle on the Nordschleife, but also first – for the moment in AutoInformed’s understanding until, say, McLaren, Aston Martin and Ferrari show up – in the Nürburgring “super sports car” category. Continue reading
Posted in marketing, milestones, performance
Tagged auto industry commentary, autoinformed.com, hyper cars, Ken Zino, Mercedes-AMG ONE, Nordschleife
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Milestones: 75 millionth Opel – Grandland GSe
Opel recently announced that it would revive GSe as a new sub-brand for electrified models with GSe now standing for Grand Sport electric. The Opel Grandland GSe follows the Astra GSe and the Astra Sports Tourer GSe. Opel claims it is a high-performance, plug-in hybrid with electric all-wheel-drive in the SUV compact class, arguably the fastest growing segment in Europe and Asia. Continue reading
Once Unthinkable. New Supercars from Nissan, Toyota
The GR Supra GT4 EVO will make its competitive debut in January 2023 at the 24 Hours of Daytona, the first round of the IMSA Michelin Pilot Challenge season. A ready-to-race GR Supra GT4 EVO will be priced at €186,000 (~$184,771) excluding taxes, customs and logistics fees. Toyota Gazoo Racing engineers have and will continue to provide track support to customer teams and drivers against entries from Aston Martin, BMW, Mercedes AMG, Porsche and Ferrari, among others. Continue reading
BYD Toyota EV Technology Company Debuts bZ3 EV in China
It’s a risky strategy that has proven successful so far, but doing business with totalitarian governments can cause disastrous consequences as Putin’s war on Ukraine demonstrated for European companies doing business in the region. Continue reading
Tony Spiteri Named General Manager of NASCAR Canada
NASCAR Pinty’s Series races at some of the most famous tracks or prominent Canadian backdrops such as, including Canadian Tire Motorsport Park (CTMP) during the track’s traditional Victoria Day weekend event, the streets of Toronto and the historic Grand Prix Trois Rivieres (GP3R). In addition, the series made its dirt debut at Ohsweken Speedway earlier this year as well as a trip to Eastbound International Speedway as part of Newfoundland and Labrador’s Come Home 2022 celebration, the series’ first race in the province. Continue reading
Posted in marketing, racing
Tagged auto industry commentary, autoinformed.com, Chad Seigler, Ken Zino, NASCAR Canada, Pinty’s Series
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Jeep Avenger EV Debuts in Paris
“The new Jeep Avenger represents a key milestone for the brand as it is the first of a portfolio of all-new Jeep BEVs to be introduced in Europe.” said Christian Meunier, Jeep brand CEO. “It offers Jeep brand capability that is rightsized for the European market and at the Paris Motor Show, we are showcasing why it is a great all-electric Jeep brand alternative to current players in the B-SUV segment.” Jeep predicts it will be its best-selling model in Europe by 2024. Continue reading
Posted in auto news, electric vehicles, global warming, manufacturing, marketing, new vehicle, news analysis, shows and events
Tagged auto industry commentary, autoinformed.com, B-SUV segment, christian meunier, Emotors, Jeep Avenger EV, Ken Zino, Leroy-Somer Holding, paris motor show, Poland, Stellantis, Tychy
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Encore Performance – 2023 Toyota Prius
Development goals appear to be based on styling and marketing and not breakthrough jumps in technology at conservative Toyota. This approach has generally served Toyota and its customers well when it comes to quality and durability. It is however getting pushed by other makers in the technology race. Continue reading →