Category Archives: marketing

Politics of Racing – Aston Martin Balks at Valkyrie Program

Posted on 19 February 2020 by Ken Zino

This means the oft-hyped Valkyrie Hypercar will not make its WEC debut at Silverstone in August 2020 or compete in the 2021 24 Hours of Le Mans. Continue reading →

Posted in marketing, new vehicle, news analysis, racing | Tagged , , , , , , , | 1 Comment

Aston Martin Valkyrie: Formula One Drivers Get First Laps

Posted on 19 February 2020 by Ken Zino

Each verification prototype – there will be eight built – is exposed to a variety of tests to develop and validate specific attributes that contribute to achieving the performance of what Aston boasts will be the world’s fastest ever road-going hypercar, with a price to match. Continue reading →

Posted in economy, electric vehicles, engineering, marketing, new vehicle, sales | Tagged , , , , , , , , | 1 Comment

Midwest Automotive Media Pick 2020 Kia Telluride and Lincoln Aviator as Family and Luxury Vehicles of the Year

Posted on 6 February 2020 by Ken Zino

Voting took place at both the Spring and Fall Rallies, which narrowed down the field of contenders. Mainstream finalists were the Ford Escape, Ford Explorer, Honda Passport, Hyundai Palisade, Jeep Gladiator, Kia Telluride, Mazda 3, and Subaru Outback. The finalists in the luxury category were the BMW X7, Cadillac XT6, Lincoln Aviator, Lincoln Nautilus, and Mercedes-Benz AMG CLS 53 Coupe. Continue reading →

Posted in marketing, new vehicle, news analysis | Tagged , , , , | 1 Comment

Carryover 2020 Nissan Frontier Has Next Gen Powertrain

Posted on 6 February 2020 by Ken Zino

Helping celebrate the transition to the next-generation Frontier was Brian Murphy and his 2007 Frontier, which just last week crossed the 1-million-mile score – proof of the durability and reliability of the Nissan Frontier, especially when the oil is changed, and regular maintenance performed.
Continue reading →

Posted in marketing, people | Tagged , , , , , | 1 Comment

Oscar Winner Regina King in New Cadillac ‘Make Your Way’ Ad

Posted on 6 February 2020 by Ken Zino

“Cadillac has always represented success…there’s a swagger, a sexiness, to the vehicles. There’s also a realness and a sense of ambition that I identify with. Through sheer perseverance, I’ve found my way through doors some never thought possible. There’s a real connection for me with Cadillac, and that is why I wanted to get involved,” said paid pitch-woman King. Continue reading →

Posted in marketing, new vehicle | Tagged , , , , , | Leave a comment

Chicago Auto Show to Open Its 112th Edition  

Posted on 6 February 2020 by Ken Zino

Chicago Auto Show to Open Its 112th Edition   Continue reading →

Posted in marketing | Tagged , , , | Leave a comment

Genesis Launches Its First SUV –  GV80

Posted on 15 January 2020 by Ken Zino

One interesting technology is an active motion driver’s seat that contains seven air cells: said to reduce fatigue from long hours of driving. Continue reading →

Posted in marketing, new vehicle | Tagged , , , , | Leave a comment

Land Rover, Mitsubishi Top 2020 Maker Website Ratings

Posted on 8 January 2020 by Ken Zino

Land Rover (864) ranked highest in the luxury manufacturer brand segment. Mitsubishi (848) is the highest-ranked mass market brand. manufacturer websites during the process of shopping for a new vehicle by examining four key measures (in order of importance): information/content; appearance; navigation; and speed. Continue reading →

Posted in customer satisfaction, marketing | Tagged , , , | Leave a comment

Electronic Sales Process – Power Acquires Trilogy Automotive

Posted on 7 January 2020 by Ken Zino

This in theory expands the capabilities and reach of its existing offering so manufacturers and dealers to improve retail lead management programs. Trilogy Automotive’s patented technology ranges from custom and client driven to turnkey configuration, design and lead management systems. Trilogy has powered automotive companies such as Ford, GM, Nissan, Chrysler, Toyota, Hyundai, Kia, Volvo, Jaguar and AutoNation. Continue reading →

Posted in marketing, sales | Tagged , , , , , , | Leave a comment

PSA Group – Lease New Plug-In Hybrid and EVs at Free2move

Posted on 23 December 2019 by Ken Zino

“We are ideally placed to offer the wealth of forthcoming PSA LEVs to both existing and new customers, with DS Automobiles, Peugeot and Citroën having product available to order right now and Citroën in the near future,” claims Mark Pickles, General Manager, Free2Move Lease UK. Continue reading →

Posted in electric vehicles, marketing | Tagged , , , , , , , | 1 Comment

High-Speed Runs Finish McLaren Speedtail’s Development

Posted on 23 December 2019 by Ken Zino

Build of the first of 106 Speedtails that will be hand-assembled to customer order has now commenced at the McLaren Production Centre in Woking, UK, with deliveries scheduled from February 2020. Continue reading →

Posted in marketing, new vehicle, performance | Tagged , , , , , | Leave a comment

Toyota to Launch New Model Yaris in Japan in February

Posted on 20 December 2019 by Ken Zino

It is an important launch for Toyota because the next Yaris is the first model to adopt the TNGA platform (GA-B. Toyota New Global Architecture. Toyota’s company-wide global program to structurally transform automobile design.) The stated goal of TNGA is to “dramatically improve the basic performance and marketability of Toyota vehicles” for compact cars. Continue reading →

Posted in fuel economy or emissions, marketing, new vehicle | Tagged , , , , | 1 Comment

Automakers Slow to Make Vehicles Safer?

Posted on 12 December 2019 by Ken Zino

However, it still takes decades for improvements to influence the entire fleet of registered vehicles. Drivers don’t abandon older vehicles when automakers make safer ones. Continue reading →

Posted in engineering, marketing, safety | Tagged , , , , , | Leave a comment

Cadillac Live – New Digital Showroom Launches

Posted on 9 December 2019 by Ken Zino

With Cadillac Live, shoppers can enter a digital showroom to view the features and specifications of 10 Cadillac models, and also speak with a Live product specialist, who can answer vehicle and purchase-consideration questions thereby eliminating the need for a dealership salesperson. Continue reading →

Posted in marketing | Tagged , , , , | Leave a comment

Chicago Auto Show – February 2020

Posted on 4 December 2019 by Ken Zino

What purports to be the nation’s largest and best-attended auto show, held annually at McCormick Place, will open to the public Saturday, Feb. 8, and run through Monday, Feb. 17, Presidents Day. The show is open 10 a.m. – 10 p.m. each day, except for the final day of the show, Presidents Day, when it closes at 8 p.m. Continue reading →

Posted in marketing | Tagged , , , | Leave a comment