Category Archives: marketing

2021 Lexus LC 500 Convertible Global Debut in Los Angeles

Posted on 21 November 2019 by Ken Zino

Making a virtue of mechanical necessity, the trunk that is vertically enlarged, and the spoiler broadened to emphasize the low, wide stance of the car. The center brake light is now integrated into the trunk lid, unlike the coupe where it rests higher on the top of the rear windshield. Continue reading →

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Porsche Taycan 4S, Macan Turbo, 99X Electric at Los Angeles

Posted on 19 November 2019 by Ken Zino

The new Taycan 4S, is now the starting point of a range that previously contained Taycan Turbo and Taycan Turbo S. Continue reading →

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Audi Debuts 2020 E-tron Sportback, all-new RS, S models at Los Angeles Auto Show

Posted on 18 November 2019 by Ken Zino

Consumers will also be able to see the all-new 2020 RS models including the Audi RS 6 Avant, RS 7 and highlighted by the global debut of the high-performance SUV, the Audi RS Q8. Continue reading →

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All-Electric Ford Mustang Mach-E ‘SUV’ Debuts in 2020

Posted on 18 November 2019 by Ken Zino

Depending on your point of view, it’s either the corruption of the Mustang brand name or a creative use of it. Continue reading →

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New Ford Thanksgiving Parade Float Debuts

Posted on 15 November 2019 by Ken Zino

The float will also display the company’s cars, trucks and SUVs, and look ahead to a world with electric and autonomous vehicles and innovative mobility items such as scooters and package delivery robots. Continue reading →

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First ‘Renault City’ opens in France

Posted on 15 November 2019 by Ken Zino

Visitors can conduct test-drives accompanied by an ambassador and order the vehicle of their choice on-site with the help of a commercial advisor. Continue reading →

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Another Weird and Wacky Tokyo Motor Show to Open

Posted on 22 October 2019 by Ken Zino

The theme for this year’s show, “Open Future,” is expanded beyond automobiles, motorcycles and commercial vehicles and auto-related displays. It broadens to include developments (and rentals) from other industries. In short, the traditional auto show as we know it is no longer sustainable. Continue reading →

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BMW Motorrad Heritage Collection 2020 Coming

Posted on 29 September 2019 by Ken Zino

The famous black and white color of the early motorcycles is claimed to be reflected throughout the entire collection. The original branding and the BMW metal emblem are also incorporated in the design. The copper-colored details and visual accents displayed in these garments are similar to the materials used in classic BMW motorcycles. Continue reading →

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First Ford Performance Off-Road Leveling Kits

Posted on 18 September 2019 by Ken Zino

Most Ranger and F-150 trucks are purchased with four-wheel drive, and it’s said the leveling kits will enable off-road drivers to risk more challenging terrain. Beyond adding additional ground clearance, off-road performance is improved with Ford truck-optimized FOX  shocks. Continue reading →

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alice + olivia: The Rag Trade Meets a VW Rag Top

Posted on 11 September 2019 by Ken Zino

 It’s a latter-day version of Janice Joplin’s bathtub Porsche without the superstar musical talent or the 1960s backdrop. Continue reading →

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Ford Proves the Known – Electric Motors Have Torque

Posted on 25 August 2019 by Ken Zino

Ford has confirmed it will bring an all-electric F-150 to market. This will be in addition to the all-new F-150 Hybrid that goes on sale next year. Continue reading →

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Chevrolet 2020 Bolt EV – 259 Miles of Range Claimed

Posted on 23 August 2019 by Ken Zino

Through Q2 2019 – the latest GM data available – Chevy has sold 8,281 Volts compared to 7,858 for the same period a year earlier. Critics/cynics say this is an expensive hobby, not a business. Continue reading →

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Cayenne Turbo S E-Hybrid Sets Meaningless Record

Posted on 21 August 2019 by Ken Zino

The hybrid SUV ran on used road tires and was driven by the German racing driver and TV Reader  Tim Schrick. Continue reading →

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New Audi Customers Offered Seven Silvercar Rental Car Days

Posted on 19 August 2019 by Ken Zino

Audi bought Silvercar in 2017, as part of an effort to offer mobility products and services by increasing access and flexibility to customers. Continue reading →

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EVs ‘Normal Now’ Claims Electrify America

Posted on 19 August 2019 by Ken Zino

The campaign does not address the substantive issues behind range anxiety, charge time and cost. Continue reading →

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