Tag Archives: concorso d’eleganza villa d’este

Annals of Marketing – Broad Arrow Auctions and BMW

Posted on 27 November 2024 by Ken Zino

Thus Broad Arrow Auctions makes its overseas live auction debut following annual North American sales events, including the Monterey Jet Center Auction and The Amelia Auction, where Broad Arrow is the official auction house of The Amelia (Concours d’Elegance). At each of these auctions, Broad Arrow claims rapid growth, continuing to increase total sales and the average value of cars sold year-over-year.

Founded in 1929, the Concorso d’Eleganza Villa d’Este is one of the world’s oldest concours d’elegance events. Hosted by BMW Group Classic and Grand Hotel Villa d’Este, Saturday’s tickets for the events at Villa d’Este are limited, while the parade of Historic Cars is open to the public on Sunday at Villa Erba. Broad Arrow’s auction will be held on Saturday 24 May 2025 at Villa Erba. Continue reading →

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Rolls-Royce ‘Boat Tail’ Makes Global Debut

Posted on 1 October 2021 by Ken Zino

Boat Tail marks a retrograde moment in the archives of Rolls-Royce, “demonstrating the brand’s commitment to coachbuilding as a central part of its future direction and portfolio. It continues and accelerates a contemporary coachbuilding movement that began with Sweptail, the first Coachbuild Rolls-Royce of the modern era, which also made its first public appearance at Villa d’Este back in 2017.” Continue reading →

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Concorso d’Eleganza Villa d’Este Delayed to October 2020

Posted on 20 March 2020 by Ken Zino

BMW will continue to monitor the development of the spread of the coronavirus and expects a final confirmation this June. Continue reading →

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BMW Zagato Coupe: Concept or a Small Production Run?

Posted on 31 May 2012 by Ken Zino

The Concorso on the shores of Lake Como began as a get-together of coachbuilders presenting one-off hand-built creations, but some of the press photos supplied by BMW were taken at its test track in Germany, a sign that more than one copy of the coupe will appear for wealthy buyers. Continue reading →

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