Tag Archives: Daytona International Speedway

Annals of Marketing – NASCAR and Cuervo® Link

“Our fans come to the track to have a great time – to celebrate, connect and create memories around incredible racing – and Cuervo is a natural partner to help us elevate that experience,” said Craig Stimmel, Senior Vice President and Chief Commercial Officer, NASCAR. “There’s a strong commonality between NASCAR fans and Cuervo consumers, and together we’ll bring that energy to life through premium activations (sic), immersive hospitality and unforgettable moments that make race day even more special.” Continue reading

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Daytona 24 Hours – Old and New Stars Getting Ready to Run

Cadillac Racing completed a three-day test at the “Roar Before the 24” at last weekend’s sessions  prior to the running of the 64th Rolex 24 At Daytona this weekend in a twice-around-the-clock race on the 3.56-mile Daytona International Speedway road course. Cadillac’s cars were first and third fastest in an early session, with a Porsche in between.

No big deal, though. First, with 20 overall victories by Porsche race cars, four additional wins as an engine manufacturer and one noteworthy  triumph in 1959, Porsche is inarguably the most successful manufacturer running sports car endurance races where the drivers have to know how to turn right as well as left. Added to this are more than 40 class victories at the famous 24-hour classic in Florida.** The Porsche Penske Motorsport factory team aims to continue this success. The Top Ten GTP cars were only separated by ~1 second when practice ended. Continue reading

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Chevrolet Blazer EV SS to Pace Daytona 500 on Sunday

Chevrolet said this morning that a 2025 Blazer EV SS, the fastest SS model Chevrolet ever, will pace the 67th DAYTONA 500 at Daytona International Speedway this Sunday in box stock form. The Blazer EV SS, set to go on sale late in Q1, is equipped with Wide Open Watts (WOW), which propels the vehicle from 0 to 60 mph in 3.4 seconds with 615 horsepower and 650 lb.-ft. torque. The pace car is a production vehicle with no performance upgrades, but has custom graphics and embedded strobe lighting. It’s the first EV to ever pace the race. Continue reading

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