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Annals of Marketing – Lincoln with Forest Meditation
Ford Motor Company (NYSE: F) in a social media post today said that some 2025 Lincoln models will come with a new theme to Lincoln Rejuvenate called Forest Meditation. Lincoln Rejuvenate is standard in the all-new 2025 Navigator and optional on select trims of the 2025 Nautilus. It’s claimed to deliver a multi-sensory experience designed to reduce stress and promote relaxation within the vehicle. Continue reading
Posted in news analysis
Tagged 2025 Nautilus, 2025 Navigator, auto industry commentary, AutoInformed news, autoinformed.com, automotive blog, Automotive news and analysis, Calandra Berry, Calm, From The Road, Google Play Store, Justine Nestorowich, Ken Zino of AutoInformed, Ken Zino of AutoInformed.com writing as AutoCrat, Lincoln Rejuvenate, Lincoln Vehicle Harmony Engineers, X @KenAutoinformed
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Wadda You Say? Personalized Sound at Nissan, Infiniti
Nissan and Infiniti said today that the Personalized Sound app that debuted – also today – on the Google Play store is available now for download on every Nissan and Infiniti equipped with Google built-in (footnote 1) including those on the road, at no additional cost. After downloading the Personalized Sound app from the Google Play store, the program directs drivers through a hearing test by playing tones of varying loudness and pitch. The driver responds with how well they can hear each sound by tapping on the infotainment screen, and the program creates a personalized listening profile based on that individual’s hearing.
“We want to elevate every driver’s experience, whether they have a hearing impairment, are audiophiles, or simply want to get the most out of their sound system,” said Mitchell Pope, a senior product planner at Nissan who helped lead the development of Personalized Sound. Offering an individually tailored audio experience like this is a big first in the U.S. auto industry.” Continue reading →