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Tag Archives: MINI Brand
Department of Dubious Research: Size Doesn’t Matter?
These findings come from a new survey MINI USA recently commissioned from market research and business intelligence firm Engine designed to identify car shopping trends among general consumers and millennials. Continue reading

BMW Group Q1 2026 Sales Soft. Earnings at €2.348 Million Drop
“Once again, our earnings for the first quarter demonstrate the value of strategic consistency, operational strength and a high degree of flexibility. We are well positioned to deliver continued success, despite challenging conditions,” claimed Oliver Zipse, Chairman of the Board of Management of BMW AG.
[The questions for 2026 are whether EVs are salable without money on the hood so to speak in the U.S. How increased low-cost Chinese EVs in Europe affect premium brand sales, and the whim or dementia of the moment of the Trump Administration tax and tariff policies and their negative effects on Global trade. Trump said last Friday that he would boost tariffs on EU cars and trucks to 25% this week from 15% – AutoCrat?] Continue reading →