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Priority Registration Coming for 2012 Toyota Prius Plug-In Hybrid. Earth Day Launch for New Ordering Web Site
The Prius plug-in hybrid will be Toyota’s first application of lithium ion batteries. Current Prius models have successfully used nickel metal hydride batteries since the Prius was introduced in Japan in 1997 as the world’s first mass produced hybrid. Continue reading

Prius Prime Changes its Name to Prius Plug-in Hybrid for 2025
Toyota (NYSE:TM) said today that the 2025 model year version of Prius Prime will be rebranded as the Prius Plug-in Hybrid. The change to the Prius Plug-in is intended to help consumers easily identify the powertrain choices among Prius models. The 2025 Prius Plug-in Hybrid will also adopt a “PHEV” badge on the rear, indicating its Plug-in Hybrid Electric Vehicle powertrain. It will be available in three grades: SE, XSE and XSE Premium. Pricing was omitted. Back in 2022 when a new Prius Prime model was introduced, with a manufacturer estimated EV range of up to 44 miles and a 6.6-second 0-60 time, it was a flexible vehicle short and longer trips. The 2025 with a 13.6 kWh lithium-ion battery, the SE grade has a manufacturer-estimated 44-mile all-electric driving range rating. While the XSE and XSE Premium have a manufacturer-estimated 40 mile all-electric driving range rating. Continue reading →