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Prius Prime Changes its Name to Prius Plug-in Hybrid for 2025

Toyota (NYSE:TM) said today that the 2025 model year version of Prius Prime will be rebranded as the  Prius Plug-in Hybrid. The change to the Prius Plug-in is intended to help consumers easily identify the powertrain choices among Prius models. The 2025 Prius Plug-in Hybrid will also adopt a “PHEV” badge on the rear, indicating its Plug-in Hybrid Electric Vehicle powertrain. It will be available in three grades: SE, XSE and XSE Premium. Pricing was omitted. Back in 2022 when a new Prius Prime model was introduced, with a manufacturer estimated EV range of up to 44 miles and a 6.6-second 0-60 time, it was a flexible vehicle short and longer trips. The 2025 with a 13.6 kWh lithium-ion battery, the SE grade has a manufacturer-estimated 44-mile all-electric driving range rating. While the XSE and XSE Premium have a manufacturer-estimated 40 mile all-electric driving range rating. Continue reading

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