Click for more.
Toyota Motor Corporation (NYSE: TM, 7203T) has shown the new Land Cruiser FJ concept, with the production launch in Japan planned for around mid-2026. As to the rest of the world, timing will undoubtedly be affected by the whim’s of the Trump mis-administration tariff and trade wars.
“Launched originally as the Toyota BJ in 1951, the Land Cruiser immediately became the first vehicle to climb to the sixth station of Mount Fuji. Since then, it has fulfilled its mission of delivering safety and security to all types of people in places that only the Land Cruiser can reach. Developed and refined based on global, real-world customer usage, it provides reliability, durability, and off-road performance that allows people to go anywhere and everywhere and return safely.
“This concept has been carried forward and continues to evolve to this day. With cumulative sales of about 12.15 million units [footnote 1] in over 190 countries and regions around the world, the Land Cruiser has supported the lives and livelihoods of people everywhere. It is a flagship Toyota model that has been developed and refined by customers around the world for over 70 years,” Toyota said.
Previously the Land Cruiser lineup has consisted of three distinct series: the Station Wagon that always showcases the latest technologies and has evolved into the flagship model (currently the 300 Series); the Heavy-Duty model with durability and serviceability as a workhorse (the 70 Series); and the core Land Cruiser model that was created in 2024 as a return to the car’s origins – “simple, sturdy vehicle that helps fulfill customers’ lifestyle choices and practical needs (the 250 Series).”
“With the addition of the new Land Cruiser FJ [footnote 2] to the series, Toyota will provide new value in the form of “Freedom & Joy” that come from enjoying the Land Cruiser in your own way―while retaining the reliability, durability, and off-road performance that support people’s lifestyles. This stems from the desire to allow even more customers to enjoy the Land Cruiser, a vision made possible by the return to its origins with the 250 Series.
Land Hopper is a surprise.
Toyota is also developing the Land Hopper, an electric personal mobility vehicle designed to carry people and cargo, offering new value in mobility (launch date undecided).
It allows users to experience “the joy of off-road riding on trails (primarily unpaved paths in mountains and forests), going beyond where the Land Cruiser can take them, expanding the pleasures of travel beyond everyday use to touring at travel destinations through its ability to be stored in a vehicle’s luggage area.”
“The Land Cruiser will continue to evolve to meet societal demands while supporting the lives of customers around the world and remaining a vehicle they can trust.
“Toyota will unveil the Land Cruiser FJ at its booth at Japan Mobility Show 2025 to be held from 30 October to 9 November [footnote 3],” Toyota said.
*AutoInformed on
Inevitable Land Cruiser Footnotes
- As of the end of August 2025. Both the cumulative numbers include the Lexus LX and GX.
- The vehicle name embodies the new value of “Freedom & Joy” that comes with enjoying the Land Cruiser in your own way and connects the Land Cruiser to the future.
- Held at Tokyo Big Sight (Koto-ku, Tokyo). October 29-30: press, October 31 special invitation, November 1-9: general public.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
World Premiere – New Toyota Land Cruiser FJ
Click for more.
Toyota Motor Corporation (NYSE: TM, 7203T) has shown the new Land Cruiser FJ concept, with the production launch in Japan planned for around mid-2026. As to the rest of the world, timing will undoubtedly be affected by the whim’s of the Trump mis-administration tariff and trade wars.
“Launched originally as the Toyota BJ in 1951, the Land Cruiser immediately became the first vehicle to climb to the sixth station of Mount Fuji. Since then, it has fulfilled its mission of delivering safety and security to all types of people in places that only the Land Cruiser can reach. Developed and refined based on global, real-world customer usage, it provides reliability, durability, and off-road performance that allows people to go anywhere and everywhere and return safely.
“This concept has been carried forward and continues to evolve to this day. With cumulative sales of about 12.15 million units [footnote 1] in over 190 countries and regions around the world, the Land Cruiser has supported the lives and livelihoods of people everywhere. It is a flagship Toyota model that has been developed and refined by customers around the world for over 70 years,” Toyota said.
Previously the Land Cruiser lineup has consisted of three distinct series: the Station Wagon that always showcases the latest technologies and has evolved into the flagship model (currently the 300 Series); the Heavy-Duty model with durability and serviceability as a workhorse (the 70 Series); and the core Land Cruiser model that was created in 2024 as a return to the car’s origins – “simple, sturdy vehicle that helps fulfill customers’ lifestyle choices and practical needs (the 250 Series).”
“With the addition of the new Land Cruiser FJ [footnote 2] to the series, Toyota will provide new value in the form of “Freedom & Joy” that come from enjoying the Land Cruiser in your own way―while retaining the reliability, durability, and off-road performance that support people’s lifestyles. This stems from the desire to allow even more customers to enjoy the Land Cruiser, a vision made possible by the return to its origins with the 250 Series.
Land Hopper is a surprise.
Toyota is also developing the Land Hopper, an electric personal mobility vehicle designed to carry people and cargo, offering new value in mobility (launch date undecided).
It allows users to experience “the joy of off-road riding on trails (primarily unpaved paths in mountains and forests), going beyond where the Land Cruiser can take them, expanding the pleasures of travel beyond everyday use to touring at travel destinations through its ability to be stored in a vehicle’s luggage area.”
“The Land Cruiser will continue to evolve to meet societal demands while supporting the lives of customers around the world and remaining a vehicle they can trust.
“Toyota will unveil the Land Cruiser FJ at its booth at Japan Mobility Show 2025 to be held from 30 October to 9 November [footnote 3],” Toyota said.
*AutoInformed on
Inevitable Land Cruiser Footnotes
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.