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Polestar* (Nasdaq: PSNY), the struggling Swedish electric car brand facing de-listing by Nasdaq, said today that it will become the first automotive OEM to integrate Google Maps’ new live lane guidance into the driver display in one of its vehicles. The applies to cars with Google built-in. “It will help drivers stay on course with ease while navigating complex highways and intense rush-hour traffic.”
“Over the past five years, Polestar’s collaboration with Google has delivered many new features for Polestar owners. Live lane guidance continues the path of Polestar’s driver centric UX strategy, reducing driver stress and improving safety by making missed exits and last-minute lane changes much less of a worry,” said Sid Odedra, Head of UI/UX at Polestar.
The feature detects which lane the car is in by using Google’s advanced AI in the vehicle to analyze elements on the road, such as lane markings and road signs, captured by one of the forward-facing cameras in the Polestar 4.
“Polestar’s integration of Google Maps’ live lane guidance for highways is part of Polestar’s promise to continuously upgrade cars with innovative features as they become available through over-the-air updates. Rolling out in the coming months, it will initially be available for Polestar 4 vehicles in the US and Sweden – and will reach more markets, road types and customers in the future” Polestar claimed.
“Polestar has been a close partner since 2020 when Polestar 2 launched as the first car with Google built-in. Now, Polestar 4 will be the first to integrate our groundbreaking live lane guidance which will help people drive with even more confidence and set a new benchmark for navigation across the auto industry,” said Andrew Foster, Director of Product Management for Google Maps.
Polestar’s integration of Google Maps’ live lane guidance for highways is part of Polestar’s promise to continuously upgrade cars with innovative features as they become available through over-the-air updates. Rolling out in the coming months, it will initially be available for Polestar 4 vehicles in the US and Sweden – and will reach more markets, road types and customers in the future.
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About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Polestar to Use Google Maps Live Lane Guidance
Click for more.
Polestar* (Nasdaq: PSNY), the struggling Swedish electric car brand facing de-listing by Nasdaq, said today that it will become the first automotive OEM to integrate Google Maps’ new live lane guidance into the driver display in one of its vehicles. The applies to cars with Google built-in. “It will help drivers stay on course with ease while navigating complex highways and intense rush-hour traffic.”
“Over the past five years, Polestar’s collaboration with Google has delivered many new features for Polestar owners. Live lane guidance continues the path of Polestar’s driver centric UX strategy, reducing driver stress and improving safety by making missed exits and last-minute lane changes much less of a worry,” said Sid Odedra, Head of UI/UX at Polestar.
The feature detects which lane the car is in by using Google’s advanced AI in the vehicle to analyze elements on the road, such as lane markings and road signs, captured by one of the forward-facing cameras in the Polestar 4.
“Polestar’s integration of Google Maps’ live lane guidance for highways is part of Polestar’s promise to continuously upgrade cars with innovative features as they become available through over-the-air updates. Rolling out in the coming months, it will initially be available for Polestar 4 vehicles in the US and Sweden – and will reach more markets, road types and customers in the future” Polestar claimed.
“Polestar has been a close partner since 2020 when Polestar 2 launched as the first car with Google built-in. Now, Polestar 4 will be the first to integrate our groundbreaking live lane guidance which will help people drive with even more confidence and set a new benchmark for navigation across the auto industry,” said Andrew Foster, Director of Product Management for Google Maps.
Polestar’s integration of Google Maps’ live lane guidance for highways is part of Polestar’s promise to continuously upgrade cars with innovative features as they become available through over-the-air updates. Rolling out in the coming months, it will initially be available for Polestar 4 vehicles in the US and Sweden – and will reach more markets, road types and customers in the future.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.