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Category Archives: marketing
Once Unthinkable. New Supercars from Nissan, Toyota
The GR Supra GT4 EVO will make its competitive debut in January 2023 at the 24 Hours of Daytona, the first round of the IMSA Michelin Pilot Challenge season. A ready-to-race GR Supra GT4 EVO will be priced at €186,000 (~$184,771) excluding taxes, customs and logistics fees. Toyota Gazoo Racing engineers have and will continue to provide track support to customer teams and drivers against entries from Aston Martin, BMW, Mercedes AMG, Porsche and Ferrari, among others. Continue reading
BYD Toyota EV Technology Company Debuts bZ3 EV in China
It’s a risky strategy that has proven successful so far, but doing business with totalitarian governments can cause disastrous consequences as Putin’s war on Ukraine demonstrated for European companies doing business in the region. Continue reading
Tony Spiteri Named General Manager of NASCAR Canada
NASCAR Pinty’s Series races at some of the most famous tracks or prominent Canadian backdrops such as, including Canadian Tire Motorsport Park (CTMP) during the track’s traditional Victoria Day weekend event, the streets of Toronto and the historic Grand Prix Trois Rivieres (GP3R). In addition, the series made its dirt debut at Ohsweken Speedway earlier this year as well as a trip to Eastbound International Speedway as part of Newfoundland and Labrador’s Come Home 2022 celebration, the series’ first race in the province. Continue reading
Posted in marketing, racing
Tagged auto industry commentary, autoinformed.com, Chad Seigler, Ken Zino, NASCAR Canada, Pinty’s Series
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Jeep Avenger EV Debuts in Paris
“The new Jeep Avenger represents a key milestone for the brand as it is the first of a portfolio of all-new Jeep BEVs to be introduced in Europe.” said Christian Meunier, Jeep brand CEO. “It offers Jeep brand capability that is rightsized for the European market and at the Paris Motor Show, we are showcasing why it is a great all-electric Jeep brand alternative to current players in the B-SUV segment.” Jeep predicts it will be its best-selling model in Europe by 2024. Continue reading
Posted in auto news, electric vehicles, global warming, manufacturing, marketing, new vehicle, news analysis, shows and events
Tagged auto industry commentary, autoinformed.com, B-SUV segment, christian meunier, Emotors, Jeep Avenger EV, Ken Zino, Leroy-Somer Holding, paris motor show, Poland, Stellantis, Tychy
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Mobile Music – New Mercedes-Benz Dolby Atmos Symphony
Integrated into the optional Burmester® high-end 4D and 3D sound systems, it has a justifiable claim to be state of the art. Whether you like such art or German opera is a matter of personal taste, of course. Continue reading
Nissan 2023 Versa Debuts at Miami Auto Show
The mildly tweaked 2023 Versa will debut at the Miami Auto Show this weekend, Nissan said today. The five-passenger compact sedan is notable for its price – starting around $17,000 this year, and an increasingly rare five-speed manual transmission. It’s … Continue reading
Posted in marketing
Tagged auto industry commentary, autoinformed.com, Ken Zino, Nissan 2023 Versa
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Promise? Final Special Edition 2022 Ford GT LM
Since Ford is investing $50 billion in electric vehicles through 2026, it needs to wring every profitable nickel out of selling what it has now. Enter the 2022 Ford GT LM Edition available with red or blue design trim that include tinted red or blue carbon fiber exterior “treatment and a driver’s seat in the corresponding color.” Twenty will be made. Deliveries begin this fall with production ending later this year. The Ford GT already started at $500,000+. I’d double down on that with $1,000,000 a starting bid. Continue reading
ZDX and Type S To Be Acura’s First Pure EVs in 2024
Acura today announced that its first full-electric SUV coming to market in 2024 will be named the Acura ZDX. Acura will also launch with a ZDX Type S performance variant. The ZDX will be the first production model to use many of the styling themes of the new Acura design direction introduced during Monterey Car Week in the form of the Acura Precision EV Concept. Continue reading
IMSA 2023 – Acura ARX-06 GTP Racer Revealed
The latest in a line of Acura endurance racing prototypes, the ARX-06 features Acura-specific bodywork and aerodynamics based around an all-new widely used ORECA LMDh chassis** with an electrified hybrid power unit – a twin-turbocharged 2.4-liter V6 internal combustion engine designed, developed and manufactured by Honda Performance Development [HPD], the racing arm for Acura Motorsports in North America. Continue reading
First Look – 2023 Dodge Hornet and Hornet R/T PHEV
There are three versions of the Dodge brand’s new entry in the compact utility vehicles (CUV) segment. The line consists of Hornet R/T; the Hornet GT, claimed to be the quickest, most powerful CUV under $30,000; and the Hornet GT GLH Concept, which uses optional Direct Connection performance parts upgrades. Continue reading
Up-sizing and Pricing: Chevy ZR2 Bison Now on Silverado
Deliveries will start in 2023 with a MSRP of $78,490 after destination. This is $8,295 more than the 2022 Silverado ZR2. Is it worth the money for modest changes in specifications and no increase in output? Well, performance trucks are a hot segment – we will see what the market will reveal. Continue reading
Two Bronco Heritage Models New for 2023
Ford will build 1966 units of each Heritage Limited Edition model to commemorate the year the original Bronco debuted, which given the ongoing parts shortages likely will result in fewer less expensive versions. Continue reading
GM: Virtual EV Specialists Available for Free Consult
The online program offers a space (screen?) for real conversations about EVs. EV Live will also help prepare GM dealers, employees, fleet and commercial customers, utilities and third-party collaborators for the all-electric future that virtually all automakers and some policy people think is coming. Continue reading
Aston Martin: 100th anniversary of First Grand Prix in France
Ahead of Sunday’s Grand Prix, four-time F1® world champion Sebastian Vettel drove TT1 – warmly nicknamed ‘Green Pea’ – around Circuit Paul Ricard, 100 years after the celebrated car took to the road circuit of Strasbourg for a 60-lap, 800 km race as one of two Aston Martin entries. Continue reading
Milestones: 75 millionth Opel – Grandland GSe
Opel recently announced that it would revive GSe as a new sub-brand for electrified models with GSe now standing for Grand Sport electric. The Opel Grandland GSe follows the Astra GSe and the Astra Sports Tourer GSe. Opel claims it is a high-performance, plug-in hybrid with electric all-wheel-drive in the SUV compact class, arguably the fastest growing segment in Europe and Asia. Continue reading →