Ford Motor appears to be the only major U.S. automaker to report a year-over-year sales increase in November 2021. Preliminary data show an increase of 5.9% compared to November 2020. Retail share totaled an estimated 13.8% or 2.7 percentage points higher than a weak November 2020. During November, 29 % of Ford retail sales came from previously placed customer orders as the company struggles to manage the semiconductor crisis* that is affecting the entire industry. Initial industry wide data show a 6% y-o-y decline in November, which was better than in the previous two months, but volume fell to 1 million units and the annualized selling rate fell to under 13 million units, according to LMC.
As usual Ford Motor should consider changing its name to Ford Truck. Ford brand SUVs achieved record November retail sales on the success of new products. Sales increased 25.6% y-o-y to a total of 66,390 vehicles. The Bronco family had its highest combined sales since launch – totaling 19,773 SUVs, which to put it in perspective is less than the output of one assembly plant on an annual basis.
Sales of Lincoln’s new Nautilus increased 24.9% y-o-y. Year-to-date, sales of the new Nautilus are up 14.6%. While inventory is scant, Lincoln took in a record number of new retail vehicle orders last month, totaling 2,600. Mustang Mach-E sales increased 8.4% from October on sales of 3,088 SUVs, though as a latecomer it still trails Tesla’s Model Y.
Combined, Ford’s newer vehicles, including Mustang Mach-E, Bronco, Bronco Sport and Maverick, have the fastest turn rates on dealer lots, the Dearborn based automaker claimed. They are turning in under 12 days, with Maverick turning in just 5 days. Maverick Hybrid recorded its first sales at the end of November and more hybrids are on their way to dealers.
*72.2% of U.S. manufacturing businesses experienced domestic supplier delays in the last week. The national average was 45.8%, according to the US Census Bureau.