State Privacy Laws Failing to Protect Your Data

Ken Zino of AutoInformed.com on State Privacy Laws Failing to Protect Your Data

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Nearly half of states that passed consumer privacy laws get a failing grade for protecting consumers’ data, according to “The State of Privacy,” an updated scorecard released today from the Electronic Privacy Information Center (EPIC) and U.S. PIRG Education Fund. Of the 19 states with laws, eight received Fs, and none received an A. Since 2018, 44 states have considered consumer privacy bills that allegedly aim to protect consumers’ privacy and security. Many of these bills, however, have been heavily influenced or bought and controlled by companies such as Amazon, leading to significantly weakened consumer protections across the country. The U.S. currently has no comprehensive federal privacy law.*

The more data companies collect about us, the more our data is at risk. When companies hold your data, the greater the odds it will be exposed in a breach or a hack and end up in the hands of identity thieves, scammers, or shadowy companies known as data brokers that buy and sell a huge amount of data about Americans “Many of these ‘privacy laws’ protect privacy in name only,” said Caitriona Fitzgerald, deputy director of EPIC. “In effect, they allow companies to continue hoarding our personal data and using it for whatever purposes they want. Big Tech should not be allowed to write the rules.”

The unregulated online advertising and data broker market can result in turbocharged scams, discrimination, and invasive targeted ads. Despite the increasing visibility of unchecked data collection and its attendant harms, and data collection and sales being a multi-billion-dollar industry propagated by some of the most powerful companies in the world, Congress has failed to pass a comprehensive federal privacy law. To fill this void, an increasing number of states have passed laws that aim to protect people’s privacy and security. However, these laws largely fail to adequately protect consumers.

“The best way to keep data secure is to not collect it in the first place,” said R.J. Cross, U.S. PIRG Education Fund’s Don’t Sell My Data campaign director. “A law that really protects consumers would minimize the amount of information companies are allowed to collect upfront. Most of the laws on the books don’t do this. Too many of them are a bad deal for consumers.”

However, some states are making significant progress. Last year, Maryland passed the second-strongest privacy law nationwide. It limits what data companies can collect about consumers, bans the sale of sensitive data, and prohibits targeted advertising to minors. Other states, including Vermont, Massachusetts, and Maine are considering similarly strong comprehensive consumer privacy legislation this session.

“Grading these laws really makes it clear that they’re almost all copy-and-paste versions of a bill industry originally wrote,” said Kara Williams, Law Fellow at EPIC and report co-author. “It’s encouraging to see states starting to take a different approach, and EPIC hopes to see more states passing stronger privacy laws this year.” Click here for The State of Privacy.

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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