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Tag Archives: David Kidd
Life Saving Seat Belt Reminders Improving
Automakers have moved quickly to install louder, more persistent seat belt reminders, the Insurance Institute for Highway Safety said today. IIHS began rating the devices in 2022. The first year, only 17% of the new models tested earned a good rating; 65% were rated marginal or poor. However, 62% of the 2024 models tested so far are rated good. Only 24% are rated marginal or poor.
“The math is pretty simple,” said David Kidd, the IIHS senior research scientist who led that research as well as the development of the seat belt reminder rating program. “We found that an audible reminder that lasts at least 90 seconds increased belt use by around 30%. That means we could save almost 1,600 lives a year if every vehicle on the road was equipped with a good-rated system.” Continue reading
High-Visibility Clothing Thwarts Crash Avoidance Systems
The reflective clothing that makes pedestrians stand out to human drivers may make them invisible to automated crash prevention systems, a new study released today by the Insurance Institute for Highway Safety indicates. This a serious problem because most fatal pedestrian crashes happen at night. Automakers are acting to stop the issue in response to IIHS ratings that now emphasize nighttime performance. However in actual road use a variety of factors are involved. Continue reading →