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Tag Archives: Magalie Debellis
At Last? Cadillac Reveals CELESTIQ Concept EV
Whether this is electrifying or compelling enough to send customers back to the fallen brand, time will tell. It is being billed as Cadillac’s electric future that is “inspired by the brand’s 120-year heritage. Continue reading
Annals of Marketing – Cadillac Opulent Velocity Concept EV
Cadillac today introduced the Opulent Velocity* concept vehicle, with claimed advanced technology and personalized luxury. It also combines EV and self-driving technology, or a split-personality of two emerging dynamic technologies.
“Opulent Velocity is an experience-based design study,” said Bryan Nesbitt, executive director, Global Cadillac Design. “It’s the future vision of luxury performance, incorporating Cadillac’s leadership in hands-free driving capabilities, electrification and performance excellence. Opulent Velocity expresses the most artful integration of technology, luxury and exhilaration characterized by Cadillac’s halo V-Series variants, and future electrification design expressions,” Nesbitt claimed. Continue reading →