Tag Archives: Markus Schäfer

Mercedes-Benz Opens Robotic Lighting Test Center

Posted on 2 October 2025 by Ken Zino

Mercedes-Benz said today that it has opened Europe’s most advanced light-testing center with robots at the wheel at its Global Proving Ground in Immendingen in Baden-Württemberg. The Immendingen site is a one-hour drive from the Group headquarters in Stuttgart. It has 53 miles of road amid its 1285 acres.

“The Immendingen Test and Technology Center is the first digitized Mercedes-Benz proving ground – here, real and virtual vehicle testing merge seamlessly. By digitally mapping the proving ground, using automated test programs and employing state-of-the-art sensor technology, we are making vehicle development more efficient, faster and more sustainable than ever before,” said Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer, Development & Purchasing. Continue reading →

Posted in auto news, autonomous cars, connected vehicles, electronics, engineering, milestones, mobility company, news analysis, road test, shows and events | Tagged , , , , , , , , , , , | Leave a comment

Annals of Marketing – Mercedes and Disney+

Posted on 9 April 2025 by Ken Zino

Mercedes-Benz (MBGn.DE) said today that Disney+, the streaming service from The Walt Disney Company, is now available to Mercedes-Benz customers in the U.S. [footnote 1]. Disney+ will also be available in the new CLA, which arrives at U.S. dealerships later in 2025.

“We are excited to collaborate with Disney+ to bring a new level of entertainment to our customers. This integration reflects our commitment to enhancing the in-car experience and providing innovative solutions that align with our customers’ lifestyles. With Disney+ on board, every journey becomes an adventure,” said Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG. Continue reading →

Posted in news analysis | Tagged , , , , , , , , , , , | Leave a comment

Annals of Marketing – Mercedes-Benz and FYI

Posted on 13 March 2025 by Ken Zino

“By integrating FYI RAiDiO into our vehicles, we are redefining the in-car entertainment experience. This collaboration with will.i.am and his innovative AI platform allows us to offer our customers a truly personalized and interactive journey, transforming how they connect with music, news and cultural content. This is a significant step towards the future of in-car entertainment, where technology and creativity converge to enhance the driving experience,” claimed Markus Schäfer, Member of the Board of Management of Mercedes‑Benz Group AG, Chief Technology Officer, Development & Procurement. Continue reading →

Posted in auto news, customer satisfaction, electronics, marketing, milestones, news analysis, shows and events | Tagged , , , , , , , , , , | Leave a comment

Mercedes-Benz Testing Solid State Battery on Roads

Posted on 24 February 2025 by Ken Zino

Mercedes-Benz said today that its engineers from the road and racetrack worked in collaboration with Factorial cell engineers to deliver an all-new solid-state battery test program, resulting in the first car – a Mercedes-Benz EQS Sedan – powered by a lithium-metal solid-state battery on the road.

“Developing an automotive-scale solid-state battery underlines our commitment to innovation and sustainability. We’re therefore excited to announce that we’ve started road testing with a prototype vehicle equipped with this advanced technology. We will gain crucial insights into possible series integration of this cutting-edge battery technology,” said Markus Schäfer, Member of the Board of Management of Mercedes‑Benz Group AG. Chief Technology Officer, Development & Procurement. Continue reading →

Posted in electric vehicles, electronics, energy, engineering, global warming, milestones, mobility company, news analysis, public health | Tagged , , , , , , , , , , | Leave a comment

Premium Dolby Atmos Storytelling Coming From Mercedes

Posted on 10 January 2024 by Ken Zino

“This collaboration with Audible and Amazon Music is another important facet of digital experience in a Mercedes-Benz. Immersive audio storytelling enables our customers to benefit fully from the advanced sound technology in our vehicles. For us, unparalleled in-car entertainment is a further dimension of the hyper-personalized user experience,” said Markus Schäfer, Member of the Board of Management at Mercedes-Benz Group AG, Chief Technology Officer. Continue reading →

Posted in auto news, connected vehicles, customer satisfaction, marketing, mobility company, news analysis | Tagged , , , , , , , , , , , , , , | Leave a comment

Mercedes-Benz – Turquoise Autonomous Driving Marker Lights

Posted on 19 December 2023 by Ken Zino

Mercedes-Benz said today that it has approvals for turquoise-colored automated driving marker lights in California and Nevada. The exemption permit for California is for testing vehicles and initially limited to two years. The Nevada permit applies to Mercedes-Benz Model Year 2026 production vehicles. Thus a marketing component – styling with lights – is now part of the ongoing debate about the effect of autonomous vehicles on the safety of other road users and pedestrians. Continue reading →

Posted in auto news, autonomous cars, autonomous vehicles, connected vehicles, electronics, milestones, mobility company, news analysis, public health, safety, transportation | Tagged , , , , , , , , | Leave a comment

Italian Battery Plant Moves Ahead with Final Deal among Mercedes-Benz, Stellantis, TotalEnergies/Saft

Posted on 23 March 2022 by Ken Zino

Automotive Cells Company was founded by Stellantis and TotalEnergies/Saft in August 2020.This will be ACC’s third production site. The Partners are accelerating ACC development with an objective of at least 120 gigawatt hours of cell capacity by 2030 and to scale up development and production of next-generation high-performance battery cells and modules.  Continue reading →

Posted in electric vehicles, global warming | Tagged , , , , , , , , | 1 Comment