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Tag Archives: Rachael Zaluzec
Annals of Marketing – VW Gewürz Ketchup Brand
Volkswagen of America announced today that VW part number 00010 ZDK-259-101, VW Gewürz Ketchup Brand, a condiment used to dress VW currywurst, will be available in the U.S. for a limited time. The public can claim their own bottle, distributed through DriverGear retail operation, starting today at no cost while supplies last.
“This year we’re celebrating more than a big anniversary of selling cars,” said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing, Volkswagen of America. “We’re celebrating stories, memories, passion, and all the fun, and unexpected things that make Volkswagen the brand we are today —things like our Gewürz Ketchup Brand condiment.” Continue reading
Posted in aftermarket, auto news, marketing, news analysis, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, ChainFEST, currywurst sausage, Gewürz Ketchup Brand, Ken Zino, Rachael Zaluzec, volkswagen of america, VW 75th anniversary, X @KenAutoinformed
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Milestones – Volkswagen 75th Anniversary in the United States
“Over the past 75 years, Volkswagen has grown from a tale of two Beetles into a part of America’s cultural fabric,” said Rachael Zaluzec, Senior Vice President of Customer Experience & Brand Marketing, Volkswagen of America. “We carry people in our name and our heart. As we look forward to the next 75, we will celebrate the real people and real-life moments that have made Volkswagen brand the people’s love story it is today.” Continue reading
Posted in auto news, connected vehicles, electric vehicles, marketing, milestones, mobility company, news analysis, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Ben Pon, Ken Zino, Rachael Zaluzec, Volkswagen Beetles, Volkswagen Type 1, VW ID Buzz
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Volkswagen Adds New Collision Avoidance Alerts
Volkswagen of America today announced new collision avoidance alerts that can provide advance warning to Volkswagen drivers of oncoming roadside hazards and notify some oncoming vehicles that a Volkswagen vehicle is disabled. Starting later this fall, this technology will be included with VW Car-Net Safe & Secure subscriptions* at no additional charge for most MY24 and MY25 Volkswagen vehicles equipped with the proper technology. Volkswagen is the first automaker in the United States to integrate H.E.L.P. ® (Hazard Enhanced Location Protocol) and Road Awareness collision avoidance alerts within its connected vehicle services.
“Putting these collision avoidance alerts into Volkswagen vehicles advances our commitment to the safety of both our drivers and all others who are on the road,” said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing at Volkswagen of America. “Volkswagen continues to democratize access to features that help both enhance vehicle safety and exceed the expectations of our vehicle owners.” Continue reading →