Category Archives: marketing

Toyota April U.S. Sales Remain Flat as Auto Industry Grows 18%

Toyota Motor Sales (TMS), U.S.A. today reported April sales results of 159,540 units, a decrease of 2.4% compared to the same period last year, on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 27 selling days in April 2011 compared to 26 selling days in April 2010, TMS sales were up 1.3% over the year ago month. Continue reading

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Ford April Sales in U.S. Up 16% as Fusion Sets Another Record

Ford Motor Company April, were 189,778, up 16% from the year earlier period, the second largest of the Detroit Thee automakers said today. Retail sales were up 10% and fleet sales were up 31%.
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General Motors April U.S. Vehicle Sales Increase of 27%

“Recently, rising fuel prices have led many to re-think their vehicle choice,” said Don Johnson, vice president, U.S. Sales Operations. “Because of the investments we’ve made in fuel-efficiency and global product architectures, the company is well positioned to meet these needs.” Continue reading

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2012 Corvettes at More than 1.1g Lateral Acceleration!

Chevrolet announced today that its high-performance 2012 Corvette Z06 and ZR1 models will debut this July with optional Michelin tires that are capable of more than 1.1g in lateral acceleration, the highest ever for the sports car. Continue reading

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Hyundai Adds Guaranteed Trade-In Value to Assurance Plan

This latest marketing push is made possible by newly found strength in Hyundai residual values, now among the highest in the auto industry, as Hyundai newest generation of vehicles have increased in sophistication and quality compared to previous models. Continue reading

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EU Car Sales Dip 2.3% in Q1 2011, March Worse at -5%

Sales woes for light vehicles in the European Union continued in March as registrations totaled 1,558,915 new cars, a decline of 5% compared to what was a weak March for EU car sales last year. The month counted on average … Continue reading

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Fiat to Show Italian Vehicles, Culture at New York Gallery

FFiat Brand North America will open on 21 April the Fiat Gallery at 18 Wooster, a lounge in the Soho district of New York City. Visitors can experience the Fiat brand during the 11 days coinciding with the 2011 New York International Auto Show. Continue reading

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Priority Registration Coming for 2012 Toyota Prius Plug-In Hybrid. Earth Day Launch for New Ordering Web Site

The Prius plug-in hybrid will be Toyota’s first application of lithium ion batteries. Current Prius models have successfully used nickel metal hydride batteries since the Prius was introduced in Japan in 1997 as the world’s first mass produced hybrid. Continue reading

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Volkswagen Debuts Most Fuel-Efficient VW Beetle Ever

In 1998 the “New Beetle” returned, successfully riding a wave of nostalgia that was triggering automotive retro designs – including the Ford Thunderbird, BMW Mini, Chrysler PT – creating another generation of Beetle owners, most of whom thought WW2 was a history class. In yet another irony, the new Beetle was a mere sales footnote in Germany, where buyers thought the design too frivolous – no Love Bugs for them. All told about 500,000 New Beetles were sold in the U.S. – 10% of the original Beetle’s U.S. volume, as the competition in small cars had heightened considerably, notably by the Japanese Big Three – Toyota, Nissan and Honda. Continue reading

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Volkswagen Group Sets Q1 and March Sales Records

By posting what was a 13.7% increase Europe’s largest automaker outperformed the overall market, which grew 8.1% based on preliminary Q1 results. Continue reading

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Survey Finds Most Buyers Won’t Downsize With Next Vehicle Purchase. Trouble for Automakers facing 35.5 mpg CAFE?

Offsetting the downsizing trend are 19% of respondents who said they plan to buy a larger vehicle. How this all sorts out in the marketplace is a complicated issue for automakers, who need to average 35.5 mpg by 2016, with cars needing to average 42 mpg. Continue reading

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Revised 2012 Chevrolet Camaro Debuts this Summer Led by 45th Anniversary Edition and Ultra Performance ZL1 model

Here comes yet another Camaro anniversary edition – the 45th birthday model, which arrives this summer as a special package building on numerous 2012 Camaro improvements, including a more powerful 3.6-liter V6 engine and a new FE4 suspension package for SS coupes. Continue reading

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Mopar Charger at $39,970 With 5.7-Liter Hemi V8 Confirmed

Chrysler Group’s Mopar Division today confirmed it will launch a limited-edition Dodge Charger with high-performance parts and appearance items from the Mopar parts catalog. As AutoInformed reported earlier, the Mopar Charger builds on the success of last year’s Mopar Challenger. Continue reading

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Japan Earthquake Aftershocks – U.S. Car Prices Could Rise 9%

None of this is good news for beleaguered consumers who are now facing the highest gasoline prices in almost three years, as automakers such as Ford quietly raise prices because of increased commodity and energy costs. Continue reading

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Electronic Devices Gain in Importance for New Vehicle Buyers

NHTSA – in a states’ rights argument that goes back to at least the Civil War during the 1860s – is forbidden by Congress from regulating drivers on a national basis, that power is reserved for the individual states, whose legislators show little interest in outlawing the demonstrably dangerous devices in automobiles. Continue reading

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