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Category Archives: marketing
Annals of Marketing – Cadillac’s 1933 Goddess Mascot Returns
“Automotive design has always been rooted in the importance of an artistic vision to create an emotional response,” said Bryan Nesbitt, executive director of Cadillac Design. “That’s what this series celebrates, as the iconic Cadillac Goddess was originally conceived nearly a century ago as an artful representation of the brand’s spirit and has been reintroduced on the all-new CELESTIQ ultra-luxury EV. Cadillac’s rich history and promising future continue to inspire.” Continue reading
Salt Lake City Motorcars Now Automobili Pininfarina Dealer
As deliveries of the pure-electric Battista** hyper GT continue, Automobili Pininfarina Salt Lake City is led by Dealer Principal Tom Buckley. “He and his team will provide a highly personalized client experience to prospective and current owners,” Pininfarini said in a release. Continue reading
Chevrolet Tweaks Trailblazer SUV for 2024
New for the 2024 model year are 11-inch-diagonal center display and an 8-inch-diagonal Driver Information Center. The front fascia, exterior lighting and grille designs vary by trim. New exterior colors are Copper Harbor Metallic and Cacti Green. The RS has blacked-out exterior cues, a unique mesh grille, dual exhaust outlets with chrome tips, and 19-inch wheels. Continue reading
Genesis Slowly Expanding US EV Sales
Genesis Motor America, in collaboration with Electrify America, offers three years of 30-minute complimentary charging sessions from the date of vehicle purchase.* Owners of the 2023 GV60 and Electrified G80 have access to hyper-fast charging on Electrify America’s coast-to-coast charging network and can seamlessly locate and access charging stations while on the road via the Genesis Connected Services and Electrify America mobile apps. Continue reading
Annals of Marketing – GM and Netflix Promoting EVs
“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM Global Chief Marketing Officer Deborah Wahl. Continue reading
Toyota Joins Third Row Parade – First-Ever Grand Highlander
“A unique SUV with room for all and the ‘stuff’ we need, Grand Highlander is the active family cruiser fit for everything from short excursions to cross-country adventures. With a spacious third row with ample legroom for adults and children coupled with enough cargo space to fit seven pieces of luggage in the back – the freshly designed, three-row SUV is fully functional for the road ahead,” Toyota said. Continue reading
Three Rows Have It – 2024 Mazda CX-90 Debuts
In a nod to US tastes and market reality, Mazda North American Operations today introduced the first-ever 2024 Mazda CX-90 due at dealers this spring. Built on Mazda’s new large platform, the three-row crossover with seating for up to eight passengers becomes the company’s new flagship vehicle that is wider and longer than any previous Mazda before after its long-standing hookup with a leading SUV maker, Ford Motor, which ultimately dissolved. Continue reading
Posted in marketing, new vehicle, news analysis
Tagged auto industry commentary, autoinformed.com, Ken Zino, Mazda CX-90
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Ford Motor Cuts Prices on Mustang Mach-E
Ford Motor said today it is increasing production of the Mustang Mach-E and reducing prices* to keep it competitive in the growing EV marketplace. Virtually all of Mustang Mach-E’s growth to date is incremental to the Ford brand with two-thirds … Continue reading
IMSA Rolex 24 at Daytona Thrills Largest Crowd in History
What was said to be a record crowd at the Rolex 24 at Daytona this past weekend were on hand to view some of the closest, fierce racing in recent IMSA history that resulted in several cars contending up to … Continue reading
Posted in marketing, performance, racing
Tagged auto industry commentary, autoinformed.com, IMSA Rolex 24 At Daytona, Ken Zino
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NASCAR – Johnson, Rockenfeller, Button to Drive Camaro ZL1 at the 24-Hour Le Mans Race in June
The Garage 56 project is a business and/or marketing deal among NASCAR, Hendrick Motorsports, Chevrolet and Goodyear – the winning-est team, manufacturer and tire in the sport’s 75-year history. All three drivers will participate in next week’s two-day test at Daytona International Speedway. The Camaro will have to have working headlights and taillights of course, not the usual NASCAR decals simulating them at NASCAR races. Jordan Taylor, who currently competes in the IMSA WeatherTech SportsCar Championship for Corvette Racing, will serve as the backup driver and “help coach the drivers.” Taylor won the 2015 24 Hours of Le Mans GTE Pro Class and has finished on the podium four times. He is a four-time IMSA champion. Continue reading
Marketing Annals – Chevy Trax Dream Chaser Contest Opens
Hyping the debut of the 2024 Trax this spring, Chevy is announcing a contest for a chance to become a “Lead Dream Chaser.” This is a three-month program will allow a person to pursue a lifelong dream or passion project. The Dream Chaser will share their journey on social media, get $100,000 and three months with the 2024 Trax. Continue reading
Posted in marketing, new vehicle
Tagged auto industry commentary, autoinformed.com, Chevy Trax, Everette Taylor, Ken Zino, Kickstarter
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Racing Colors Revealed – Three Cadillac V-LMDh Daytona Cars
Cadillac today revealed the racing colors for the three new electrified V-LMDh race cars that will make their competition debut at the Rolex 24 at Daytona this month. The three designs represent the teams running the Cadillacs, each with a different color from the Cadillac V-Series emblem. Cadillac says each car uses one of the “primary colors” of the V-Series logo – No. 01 in gold, No. 2 in blue, red on the No. 31. (pace Newton, we know Gold isn’t a primary color in the classic sense, but light through a marketing prism it is.) Continue reading
Posted in marketing, racing
Tagged auto industry commentary, autoinformed.com, Daytona, FIA WEC, imsa, Ken Zino, lemans, Rory Harvey. Daytona, sebring
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GM, Andretti Global to Seek Formula One Cadillac Entry
The two well-known American brands in the automotive and motorsport sectors, have announced their intent to pursue the opportunity to compete in the FIA Formula One World Championship. GM would be represented by the Cadillac brand. The Andretti Cadillac team would be based in the U.S. with a support facility in the U.K. The Andretti Cadillac team is planning to submit an Expression of Interest when the FIA opens the formal process. If selected, the team is seeking to compete as soon as practical with at least one American driver. Let the speculation begin. Continue reading
Ford Claims F-Series Retains Title of Best-Selling Truck in 2022
However, since Ford’s Edsel and Mercury brands are long gone and Lincoln is not in this segment, there is room to debate that General Motors with it Chevrolet, GMC and Hummer pickup lines might sell a greater number of pickups when final sales numbers are in. This also means that Ford Maverick, Ranger, F-150, Super Duty, all the way up to F-750 should also be included in the competitive tally. Continue reading
Posted in marketing, sales
Tagged auto industry commentary, autoinformed.com, Chevrolet, f-150, F-750, gmc, Hummer, Ken Zino, Maverick, pickup up truck sales, ranger, Super Duty
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Le Mans 2023 – NASCAR Next Gen Chevrolet Camaro ZL1 Garage 56 Entry Unveiled at Daytona
“From the beginning of this project, it was important to us that the car we bring to Le Mans is a true NASCAR stock car,” said Jim France, NASCAR Chairman and CEO. “While there have been some adjustments to allow the car to compete in a 24-hour endurance race, fans in Le Mans will be treated to the full NASCAR experience.” Continue reading →