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Category Archives: marketing
Daimler to Expand Car Sharing in China
Aside from the hype, Benz is arguably the first premium car manufacturer to offer both free-floating and station-based car sharing services in China. As such the consolidation of the two brands is an important milestone in the expansion of mobility services, one that mirrors a global trend among major automakers. Continue reading
Posted in marketing, milestones, transportation
Tagged autoinformed, autoinformed.com, car2go, car2go China, Chen Bing, Ken Zino, Mercedes-Benz Auto Finance
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SEAT Sets Profit Record of €143m in 2016
Worldwide sales were nearly 410,000 vehicles. SEAT is a member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles in over 80 countries through a network of 1,700 dealerships. Continue reading
Posted in financial results, manufacturing, marketing
Tagged autoinformed, autoinformed.com, Ken Zino, seat, SEAT Profit Record, volkswagen group
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Corvette Racing Wins Third Straight Twelve Hours of Sebring
There’s a reason why factory teams field multiple car s in sports car endurance racing as was amply demonstrated last weekend. Continue reading
Posted in marketing, racing
Tagged 2017 Sebring 12 hours, autoinformed, autoinformed.com, corvette c7.r, Ken Zino, Twelve Hours of Sebring
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Ferrari 70th Anniversary – 125 S Drives Around Maranello
On 12 March 1947, Enzo Ferrari started his 125 S, the first car with his moniker for a test-drive on the streets of Maranello starting a tradition that is now Ferrari’s 70th anniversary. The tiny factory matured into an internationally-renowned made in Italy symbol. Exactly 70 years later, on Sunday 17 March 2017, Ferrari launches official merriments for this milestone. Continue reading
Automakers Abandoning Auto Shows – Mercedes Latest
In the latest move that continues the trend of automakers abandoning auto shows in the ongoing by international brands, Mercedes-Benz is using Texas-based South by Southwest to run an off-site “me Convention” during the – gulp – International Motor Show … Continue reading
Posted in marketing, news analysis
Tagged autoinformed, autoinformed.com, experiential marketing, iaa frankfurt, Ken Zino, me Convention, mercedes-benz, SXSW
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Nissan Commercial Vehicle Lineup at 2017 Work Truck Show
Nissan and Toyota are no longer niche players in the truck market, one of the last remaining segments that the Detroit Three used to dominate. Innovative Honda, surprisingly or maybe not given its small engine expertise, has only the unit-body Ridgeline pickup in its lineup. Continue reading
Posted in aftermarket, marketing, transportation
Tagged autoinformed, autoinformed.com, Ken Zino, Nissan Titan, NTEA, NV Cargo vans, The Work Truck Show, Titan King Cab
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Geneva – Infiniti Shows Freshened Q50
Infiniti Q50 is a mid-cycle freshening with added electronic systems that goes on sale later this year. Continue reading
Posted in electronics, engineering, marketing
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Geneva – Volvo Cars Shows New XC60 SUV
Something’s wrong when you have to put the word “premium” on an upscale crossover SUV that was developed with Chinese capital: People have to be told it’s premium because it doesn’t’ look like it until they see the window sticker? Continue reading
Posted in marketing, new vehicle
Tagged autoinformed, autoinformed.com, geneva motor show, Ken Zino, Torslanda Plant, Volvo XC60
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Penske Buys more Jaguar and Land Rover Dealerships
A previous acquisition of a Cadillac dealership in Manhattan failed because Penske couldn’t get experienced managers to move to New York. The company now operates five Jaguar/Land Rover dealerships in the United States. Continue reading
General Motors Sells Opel/Vauxhall to PSA Group for €2.2B
The deal includes all of Opel/Vauxhall’s automotive operations, comprising Opel and Vauxhall brands, six assembly and five component manufacturing facilities, one engineering center (Rüsselsheim, Deutschland) and approximately 40,000 employees. GM will retain the engineering center in Torino, Italy. Continue reading
Porsche Forms New Import JV in Taiwan
Taiwan, with its continued growth, registered a sales record of 3,356 units in 2016 contributed from four Porsche Centers. Continue reading
Goodyear Wingfoot Two Arrives in California by Year End
The rubber company has flown its blimps for more than 90 years and has operated its base in Carson since 1968. Continue reading
