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Category Archives: performance
Annals of Marketing 2026 – Audi Formula One and bp
“Audi and bp have always worked together successfully in motorsport. We are delighted that we can take this special partnership to the next level in Formula 1. Audi stands for ‘Vorsprung durch Technik’ and bp and Castrol also aspire to deliver the best technologies in the field of fuels and lubricants. This is a perfect match. It is a strong signal for Audi’s future F1 factory team that we have been able to establish this partnership at such an early stage,” said Andreas Seidl, CEO Audi F1 team. Continue reading
Posted in auto news, marketing, milestones, news analysis, performance, racing, shows and events
Tagged Andreas Seidl, Audi F1, Audi Formula One, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, bp, Castrol and Aral brands, Castrol EDGE, Ken Zino, Nicola Buck
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New Porsche Panamera Bests Old Time at Nürburgring
“On the Nordschleife, the transverse dynamic capabilities of a car are particularly important,” said Kern. “The new Panamera has made significant gains in this area. In technically demanding corner sequences in particular, such as between the ‘Hohe Acht’ and ‘Brünnchen’ sections of the track section, it responds with noticeably greater agility.” Continue reading
Polestar 6 Concept EV Hill Climbing at Goodwood
Polestar (Nasdaq: PSNY) is at Goodwood Festival of Speed showing its expanded model line-up with the new Polestar 3 and Polestar 4 electric SUVs joining the Polestar 2. They are accompanied by the Polestar 6 Concept, marking the dynamic debut for the electric roadster concept.
“Now we are a brand with three models in production it’s great to see them here together for the first time at a global event. Goodwood Festival of Speed is full of the most exciting cars and the most enthusiastic crowds,” said Thomas Ingenlath, CEO of Polestar, a Chinese-owned company. Continue reading
Posted in connected vehicles, electric vehicles, global warming, marketing, performance, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Goodwood Festival of Speed, Ken Zino, Polestar 6 concept, Polestar Performance Architecture, Thomas Ingenlath
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Annals of Marketing – Porsche 4Kids and LEGO
Porsche said today that its free Porsche 4Kids summer holiday program this year is Porsche meets LEGO. To celebrate the latest LEGO Technic GT4 e-Performance model, the program running from 30 July to 18 August 2024 is entirely about the … Continue reading
New Porsche 911 Carrera, GTS Carrera Hybrids Debut
Porsche is offering the new 911 Carrera as a coupé at a starting price of €128,700 including VAT and country-specific equipment. Prices for the 911 Carrera GTS Coupé start at €170,600. The price of the optional aero kit package for the 911 Carrera GTS is €2713.20, including VAT and country-specific equipment. Deliveries in Germany will begin in late summer for the 911 Carrera, and in late 2024 for the 911 Carrera GTS. Continue reading
Posted in connected vehicles, electric vehicles, environment, global warming, milestones, new vehicle, performance, shows and events
Tagged 2024 911 performance hybrid, 911 Carrera GTS Coupé, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Ken Zino, new 911 Carrera GTS, Oliver Blume
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Toyota Tacoma Pickup Adds First Hybrid Powertrain in 2024
The all-new 2024 Tacoma with i-FORCE MAX models are expected to arrive at Toyota dealerships later this Spring. The Manufacturer’s Suggested Retail Price (MSRP) starts at $46,300 for the TRD Sport grade, excluding delivery processing and handling. Continue reading
Posted in auto news, electric vehicles, marketing, milestones, new vehicle, performance
Tagged 2024 Toyota Tacoma mid-size pickup, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, i-FORCE MAX hybrid powertrain, i-FORCE Max TRD Off-Road, Ken Zino
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Annals of Marketing and Racing – Cadillac Opulent Velocity
Cadillac said today that its view what the future of electric performance is contained in teaser look released of the Opulent Velocity concept vehicle. It is designed to market the past, present and future of Cadillac and its performance brand, V-Series. In marketing speak, Opulent Velocity represents the duality of the Cadillac brand defined in the name, Opulent + Velocity.
“Opulent Velocity is designed to foreshadow a zero emissions expression of performance and modern luxury leadership,” said Bryan Nesbitt, executive director, Cadillac Global Design. “We will share more later this year, so stay tuned.” Continue reading
Posted in auto news, design and styling, marketing, new vehicle, performance, racing
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Brandon Vivian, Bryan Nesbitt, Cadillac V-Series, Ken Zino, Opulent Velocity, Sebring International Raceway
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Taycan Turbo GT Sets Records at Laguna Seca, Nürburgring
Porsche said today that the upcoming Taycan Turbo GT with Weissach package set the fastest electric production car lap at Weathertech Raceway Laguna Seca. The Taycan is scheduled to go on sale this spring as part of the expansion of the premium line of its all-electric sports sedan to include the Taycan Turbo GT and the Turbo GT with an optional Weissach package. The Weissach setup is built for the track and eliminates the rear seats for a higher power-to-weight ratio. At peak power, both models can deliver more than 1100 PS (pferdestarke) or 1084.51 horspower. Continue reading
Posted in electric vehicles, marketing, milestones, new vehicle, news analysis, performance, racing, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Ken Zino, Laguna Seca, nürburgring, Taycan Turbo GT with Weissach package
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Chevy Camaro Beats Toyota Camry at Atlanta Motor Speedway
In a real photo finish, Daniel Suarez, driver of the #99 Freeway Insurance TrackHouse Racing Chevrolet Camaro ZL1,claimed victory on Sunday 25 February 2024, at the NASCAR Cup Series Ambetter Health 400 at Atlanta Motor Speedway in Hampton, Georgia. Ryan Blaney in the #12 Ford Mustang took second. Kyle Busch, driver of the #8 Cheddar’s Scratch Kitchen Richard Childress Racing Chevrolet Camaro ZL1 was third. They finished three wide across the line with less than one-hundredth of a second making the difference. Continue reading
Mannheim – Porsche Penske Motorsport Reveals Team Home
Porsche Penske Motorsport has a new team headquarters in Mannheim, Germany. It converts a former Porsche dealership into what’s said to be a state-of-the-art, high-tech facility for its world championship campaigns. While the factory team prepares the two Porsche 963 race cars for the North American IMSA WeatherTech SportsCar Championship at its base in Mooresville, North Carolina, work on the WEC endeavor is done at the new team headquarters in Mannheim, Germany. Mannheim of course is known as the place the bicycle was invented, but AutoInformed notes that this is more akin to the Mannheim rocket themes of classical music as sports car racing ushers in a new classical age.* Continue reading
Rolex 24 At Daytona – Record Crowd as Porsche Beats Cadillac
The finish of Rolex 24 At Daytona yesterday saw a record crowd watch tight racing thought the 59 car field with five cars in the fastest Grand Touring Prototype (GTP) class on the lead lap when the checkered flag dropped short of the 24 hour mark. Leaving aside the officiating confusion, Porsche took the overall victory with No. 7 Porsche Penske Motorsport Porsche 963, even though the drivers weren’t immediately aware of the historic triumph along with the other four cars running on the same lap after twice around the clock. Maybe the timing officials should be wearing Rolex watches. Continue reading
Posted in auto news, marketing, performance, racing, shows and events
Tagged Acura ARX-06, AF Corse Ferrari 296 GT3, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, BMW M4 GT3, Ken Zino, Mercedes-AMG GT3, Mobil 1 Twelve Hours of Sebring, Porsche Penske Motorsport, Risi Competizione, Rolex 24 At Daytona, Vasser Sullivan Lexus RC F GT3
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Retro-Vette? 2025 Chevy Corvette Split-Window ZR1 Coupe
“We went into the ZR1 program with lofty goals, but even our first development tests on-track showed the teams were already exceeding them,” said Tadge Juechter, executive chief engineer, Corvette. “As we worked to develop this car, we continued to leap past expectations, and we knew we had a special Corvette on our hands.” Continue reading →