Tag Archives: Bryan Nesbitt

Cadillac Off-Roader – Elevated Velocity

Posted on 14 August 2025 by Ken Zino

Cadillac today revealed the so-called Elevated Velocity concept. It is said to be a continuation of the Cadillac V-Series performance formula. [It’s not available for sale yet – Autocrat] This off-roader built on an elevated platform appears to be a serious concept that is winding its way through the sand, rocks, and mud of the GM bureaucracy to become a production vehicle. Yes, an off-road Cadillac?! Continue reading →

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Another Corvette C9 Concept from SoCal

Posted on 24 July 2025 by Ken Zino

“Our Advanced Design teams are dedicated to shaping the future, driving innovation, and exploring what’s possible,” said Bryan Nesbitt, vice president of global design. “The California Corvette concept is another example of forward-thinking design. We invited multiple GM studios to envision Corvette-inspired hypercars, the first of which was revealed by our UK studio in March. The California team has now delivered a complementary study that honors Corvette’s legendary performance, while infusing it with their own distinctive vision.” Continue reading →

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Annals of Marketing – Cadillac Opulent Velocity Concept EV

Posted on 16 August 2024 by Ken Zino

Cadillac today introduced the Opulent Velocity* concept vehicle, with claimed advanced technology and personalized luxury. It also combines EV and self-driving technology, or a split-personality of two emerging dynamic technologies.

“Opulent Velocity is an experience-based design study,” said Bryan Nesbitt, executive director, Global Cadillac Design. “It’s the future vision of luxury performance, incorporating Cadillac’s leadership in hands-free driving capabilities, electrification and performance excellence. Opulent Velocity expresses the most artful integration of technology, luxury and exhilaration characterized by Cadillac’s halo V-Series variants, and future electrification design expressions,” Nesbitt claimed. Continue reading →

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Annals of Marketing and Racing – Cadillac Opulent Velocity

Posted on 13 March 2024 by Ken Zino

Cadillac said today that its view what the future of electric performance is contained in teaser look released of the Opulent Velocity concept vehicle. It is designed to market the past, present and future of Cadillac and its performance brand, V-Series. In marketing speak, Opulent Velocity represents the duality of the Cadillac brand defined in the name, Opulent + Velocity.

“Opulent Velocity is designed to foreshadow a zero emissions expression of performance and modern luxury leadership,” said Bryan Nesbitt, executive director, Cadillac Global Design. “We will share more later this year, so stay tuned.” Continue reading →

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Annals of Marketing – Cadillac’s 1933 Goddess Mascot Returns

Posted on 15 February 2023 by Ken Zino

“Automotive design has always been rooted in the importance of an artistic vision to create an emotional response,” said Bryan Nesbitt, executive director of Cadillac Design. “That’s what this series celebrates, as the iconic Cadillac Goddess was originally conceived nearly a century ago as an artful representation of the brand’s spirit and has been reintroduced on the all-new CELESTIQ ultra-luxury EV. Cadillac’s rich history and promising future continue to inspire.” Continue reading →

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