Tag Archives: Bryan Nesbitt

Annals of Marketing – Cadillac Opulent Velocity Concept EV

Posted on 16 August 2024 by Ken Zino

Cadillac today introduced the Opulent Velocity* concept vehicle, with claimed advanced technology and personalized luxury. It also combines EV and self-driving technology, or a split-personality of two emerging dynamic technologies.

“Opulent Velocity is an experience-based design study,” said Bryan Nesbitt, executive director, Global Cadillac Design. “It’s the future vision of luxury performance, incorporating Cadillac’s leadership in hands-free driving capabilities, electrification and performance excellence. Opulent Velocity expresses the most artful integration of technology, luxury and exhilaration characterized by Cadillac’s halo V-Series variants, and future electrification design expressions,” Nesbitt claimed. Continue reading →

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Annals of Marketing and Racing – Cadillac Opulent Velocity

Posted on 13 March 2024 by Ken Zino

Cadillac said today that its view what the future of electric performance is contained in teaser look released of the Opulent Velocity concept vehicle. It is designed to market the past, present and future of Cadillac and its performance brand, V-Series. In marketing speak, Opulent Velocity represents the duality of the Cadillac brand defined in the name, Opulent + Velocity.

“Opulent Velocity is designed to foreshadow a zero emissions expression of performance and modern luxury leadership,” said Bryan Nesbitt, executive director, Cadillac Global Design. “We will share more later this year, so stay tuned.” Continue reading →

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Annals of Marketing – Cadillac’s 1933 Goddess Mascot Returns

Posted on 15 February 2023 by Ken Zino

“Automotive design has always been rooted in the importance of an artistic vision to create an emotional response,” said Bryan Nesbitt, executive director of Cadillac Design. “That’s what this series celebrates, as the iconic Cadillac Goddess was originally conceived nearly a century ago as an artful representation of the brand’s spirit and has been reintroduced on the all-new CELESTIQ ultra-luxury EV. Cadillac’s rich history and promising future continue to inspire.” Continue reading →

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