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Tag Archives: Erin Keating
On Sale? New Vehicle Incentives Rise in October
Kelley Blue Book data reported today shows that the average transaction price (ATP) for a new vehicle in the U.S. was $48,623 in October, up from September and higher than year-ago levels. Incentives increased again as many automakers try to clear their inventory. The electric vehicle ATP dropped month-over-month, but was higher year over year, with incentives at their highest level this year.
“’Tis the season for automakers to make their final push for 2024 sales,” said Cox Automotive Executive Analyst Erin Keating. “While some automakers focus on managing production, many will likely maintain or even increase their seasonal incentives to attract buyers. With competition intensifying, these strategies will be crucial in maintaining market share and driving end-of-year sales. Our team is generally optimistic for new-vehicle sales to close out the year – extra incentives will certainly help.” Continue reading
Vehicle Affordability – Price Increases Small as Incentives Grow
“Average transaction prices are rising 2 – 4% year-over-year across key vehicle segments, powered by a convergence of product cycles and supply dynamics,” said Erin Keating, Executive Analyst, Cox Automotive, the parent company of KBB. “Redesigned SUVs from Toyota, Kia, Jeep, and Hyundai are commanding higher prices out of the gate, while Ford’s F-Series production constraints are tightening truck inventory, lifting average transaction prices, with freshened Ram pickup stepping in to capture buyers at the premium end,” said Keating. Continue reading →